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Thinking in New Boxes : A New Paradigm for Business Creativity by Alan Iny...
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Specificaties
- Objectstaat
- ISBN
- 9780812992953
- Book Title
- Thinking in New Boxes : a New Paradigm for Business Creativity
- Item Length
- 9.5in
- Publisher
- Random House Publishing Group
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Genre
- Self-Help, Technology & Engineering, Psychology, Business & Economics
- Topic
- Personal Success, Social Aspects, General, Management, Social Psychology, Creativity
- Item Width
- 6.1in
- Item Weight
- 22.3 Oz
- Number of Pages
- 352 Pages
Over dit product
Product Information
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company--a business in the PEN "box"--figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES --a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: - Doubt everything. Challenge your current perspectives. - Probe the possible. Explore options around you. - Diverge. Generate many new and exciting ideas, even if they seem absurd. - Converge. Evaluate and select the ideas that will drive breakthrough results. - Reevaluate . Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn't a simpleminded checklist. This is Thinking in New Boxes . And it will be fun. (We promise.) Praise for Thinking in New Boxes "Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself." -- Blogcritics " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment." --Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time." --Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace." --Peter Gelb, general manager, Metropolitan Opera
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
0812992954
ISBN-13
9780812992953
eBay Product ID (ePID)
160119769
Product Key Features
Book Title
Thinking in New Boxes : a New Paradigm for Business Creativity
Format
Hardcover
Language
English
Topic
Personal Success, Social Aspects, General, Management, Social Psychology, Creativity
Publication Year
2013
Genre
Self-Help, Technology & Engineering, Psychology, Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
9.5in
Item Height
1.1in
Item Width
6.1in
Item Weight
22.3 Oz
Additional Product Features
Lc Classification Number
Hd53.B7125 2013
Reviews
" Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment ."--Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time ."--Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace ."--Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions ." --Journal of Applied Management and Entrepreneurship " An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future."-- Booklist "Psychology has shown us that there's no such thing as 'thinking outside the box.' The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors' many years of consulting for BCG ."--Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity "Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more--and better--ideas. It not only challenges the readers to 'think differently,' but also shows them how. It is that rare business book actually worth reading cover to cover ."--Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips "The pinnacle resource for any business or organization , Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem ."--Dr. Mehmood Khan, chief scientific officer, PepsiCo "Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself."-- Blogcritics, Advance praise for Thinking in New Boxes " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment." -Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time." -Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical-a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace." -Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions." -Journal of Applied Management and Entrepreneurship "An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future." - Booklist, Praise for Thinking in New Boxes " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment." --Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time." --Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace." --Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions." --Journal of Applied Management and Entrepreneurship "An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future." -- Booklist "Psychology has shown us that there's no such thing as 'thinking outside the box.' The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors' many years of consulting for BCG." -- Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity "Brilliantly original and relentlessly practical, TINB brings a truly fresh approach to the eternal question of how do I get more - and better - ideas? It not only challenges the readers to "think differently", but also shows them how. It is that rare business book actually worth reading cover to cover." -- Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips, Advance praise for Thinking in New Boxes " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment." --Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time." --Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace." --Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions." --Journal of Applied Management and Entrepreneurship "An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future." -- Booklist, Praise for Thinking in New Boxes " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment ."-Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time ."-Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical-a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace ."-Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions ." -Journal of Applied Management and Entrepreneurship " An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future."- Booklist "Psychology has shown us that there's no such thing as 'thinking outside the box.' The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors' many years of consulting for BCG ."-Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity "Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more and better ideas. It not only challenges the readers to "think differently", but also shows them how. It is that rare business book actually worth reading cover to cover ."-Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips "The pinnacle resource for any business or organization , Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem ."-Dr. Mehmood Khan, chief scientific officer, PepsiCo, Praise for Thinking in New Boxes " Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment ."--Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin " Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time ."--Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace ."--Peter Gelb, general manager, Metropolitan Opera "Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one's organization . . . a valuable tool for employees and managers of all institutions ." --Journal of Applied Management and Entrepreneurship " An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future."-- Booklist "Psychology has shown us that there's no such thing as 'thinking outside the box.' The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors' many years of consulting for BCG ."--Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity "Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more - and better - ideas. It not only challenges the readers to "think differently", but also shows them how. It is that rare business book actually worth reading cover to cover ."--Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips "The pinnacle resource for any business or organization , Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem ."--Dr. Mehmood Khan, chief scientific officer, PepsiCo "While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself."--A. Jurek, Blogcritics.org
Copyright Date
2013
Lccn
2013-000538
Dewey Decimal
658.40714
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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eBay-objectnummer:404870222284
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