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Roni Zirinski Ad Hoc Arabism (Paperback) (UK IMPORT)

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
Ad Hoc Arabism
Publication Name
Ad Hoc Arabism : Advertising, Culture, and Technology in Saudi Arabia
Title
Ad Hoc Arabism
Subtitle
Advertising, Culture, and Technology in Saudi Arabia
Author
Roni Zirinski
Format
Trade Paperback
ISBN-10
0820474452
EAN
9780820474458
ISBN
9780820474458
Publisher
Lang A&G International Academic Publishers, Peter
Genre
Language & Reference
Subject
Literary Criticism
Release Year
2005
Release Date
28/07/2005
Language
English
Country/Region of Manufacture
US
Item Height
230mm
Item Length
9.1in
Item Weight
9.5 Oz
Type
Textbook
Publication Year
2005
Features
New Edition
Item Width
6.3in
Number of Pages
178 Pages

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Product Information

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
0820474452
ISBN-13
9780820474458
eBay Product ID (ePID)
46450604

Product Key Features

Author
Roni Zirinski
Publication Name
Ad Hoc Arabism : Advertising, Culture, and Technology in Saudi Arabia
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2005
Type
Textbook
Number of Pages
178 Pages

Dimensions

Item Length
9.1in
Item Width
6.3in
Item Weight
9.5 Oz

Additional Product Features

Number of Volumes
0 Vols.
Lc Classification Number
Hf5813.S28.Z57 2006
Edition Description
New Edition
Reviews
«This book deals with 'the art of the capitalistic world': the realm of advertising. Through an in-depth semiotic analysis of advertisements from Sayyidati, an important Saudi magazine, this book invites us to a journey through the bazaar of Arab commercialism.» (Mario Biagioli, Harvard University) «To my mind, Roni Zirinski's careful in-depth analysis of commercial advertisements is truly innovative. It reflects not only a very deep understanding of Arab cultural patterns, but also the author's originality and audacity.» (Uri M. Kupferschmidt, Haifa University) «This book is excellent. It is unique and it makes a substantial contribution to our understanding of how the symbols of Arab culture are used in advertising and marketing. It not only opens up Arab culture to the reader, but also helps us to understand how marketers have integrated the signs and symbols of culture into advertising.» (Katherine Frith, Nanyang Technological University), This book deals with 'the art of the capitalistic world': the realm of advertising. Through an in-depth semiotic analysis of advertisements from Sayyidati, an important Saudi magazine, this book invites us to a journey through the bazaar of Arab commercialism. (Mario Biagioli, Harvard University) To my mind, Roni Zirinski's careful in-depth analysis of commercial advertisements is truly innovative. It reflects not only a very deep understanding of Arab cultural patterns, but also the author's originality and audacity. (Uri M. Kupferschmidt, Haifa University) This book is excellent. It is unique and it makes a substantial contribution to our understanding of how the symbols of Arab culture are used in advertising and marketing. It not only opens up Arab culture to the reader, but also helps us to understand how marketers have integrated the signs and symbols of culture into advertising. (Katherine Frith, Nanyang Technological University), «This book deals with _the art of the capitalistic world_: the realm of advertising. Through an in-depth semiotic analysis of advertisements from Sayyidati, an important Saudi magazine, this book invites us to a journey through the bazaar of Arab commercialism.» (Mario Biagioli, Harvard University) «To my mind, Roni Zirinski_s careful in-depth analysis of commercial advertisements is truly innovative. It reflects not only a very deep understanding of Arab cultural patterns, but also the author_s originality and audacity.» (Uri M. Kupferschmidt, Haifa University) «This book is excellent. It is unique and it makes a substantial contribution to our understanding of how the symbols of Arab culture are used in advertising and marketing. It not only opens up Arab culture to the reader, but also helps us to understand how marketers have integrated the signs and symbols of culture into advertising.» (Katherine Frith, Nanyang Technological University)
Copyright Date
2005
Topic
Miscellaneous, Business Aspects, Economic Conditions, General, Advertising & Promotion
Lccn
2005-010088
Dewey Decimal
659.1/09538
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Foreign Language Study, Art, Business & Economics, Political Science

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