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Canadian Sport Marketing by Norm O'Reilly (English) Paperback Book

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Laatst bijgewerkt op 20 mei 2024 06:47:24 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
ISBN-13
9781718200944
Book Title
Canadian Sport Marketing
ISBN
9781718200944
Subject Area
Sports & Recreation
Publication Name
Canadian Sport Marketing
Item Length
11.1 in
Publisher
Human Kinetics
Subject
Business Aspects, General
Publication Year
2022
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.1 in
Author
Michael L. Naraine, Benoit Seguin, Norm O'reilly, Gashaw Abeza
Item Width
8.7 in
Item Weight
44.9 Oz
Number of Pages
400 Pages

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Product Information

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O'Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HK Propel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HK Propel . These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access . Note: A code for accessing HK Propel is included with all new print books.

Product Identifiers

Publisher
Human Kinetics
ISBN-10
1718200943
ISBN-13
9781718200944
eBay Product ID (ePID)
10050100679

Product Key Features

Author
Michael L. Naraine, Benoit Seguin, Norm O'reilly, Gashaw Abeza
Publication Name
Canadian Sport Marketing
Format
Trade Paperback
Language
English
Subject
Business Aspects, General
Publication Year
2022
Type
Textbook
Subject Area
Sports & Recreation
Number of Pages
400 Pages

Dimensions

Item Length
11.1 in
Item Height
1.1 in
Item Width
8.7 in
Item Weight
44.9 Oz

Additional Product Features

Edition Number
3
LCCN
2021-032868
Intended Audience
College Audience
Lc Classification Number
Gv716.O739 2022
Copyright Date
2023
Dewey Decimal
796.069
Dewey Edition
23

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As described. Arrived safely. Good photo book.
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An amazing biography about an amazing performer. Thank you for affording me the opportunity to read it.