Afbeelding 1 van 5
Cause Marketing for Nonprofits - Partner for Purpose, Passion, and Profits - Daw
Objectstaat:
“See all photos, great condition throughout, from a smoke free home.”
Verzendkosten:
Bevindt zich in: Cambridge, Massachusetts, Verenigde Staten
Levering:
Geschatte levering tussen di, 11 jun en vr, 14 jun tot 43230
Retourbeleid:
30 dagen om te retourneren. Koper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
Geregistreerd als particuliere verkoper, dus de consumentenrechten die voortvloeien uit de EU-wetgeving inzake consumentenbescherming zijn niet van toepassing. De geld-terug-garantie van eBay geldt nog steeds voor de meeste aankopen.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:394732362395
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- “See all photos, great condition throughout, from a smoke free home.”
- Binding
- Hardcover
- Product Group
- Book
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- Weight
- 1 lbs
- Subject
- Marketing
- IsTextBook
- Yes
- ISBN
- 9780471717508
- EAN
- 9780471717508
- Publication Name
- Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits
- Item Length
- 10.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Series
- The Afp/Wiley Fund Development Ser.
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Item Width
- 7.3in
- Item Weight
- 26.9 Oz
- Number of Pages
- 312 Pages
Over dit product
Product Information
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471717509
ISBN-13
9780471717508
eBay Product ID (ePID)
50414981
Product Key Features
Publication Name
Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits
Format
Hardcover
Language
English
Series
The Afp/Wiley Fund Development Ser.
Publication Year
2006
Type
Textbook
Number of Pages
312 Pages
Dimensions
Item Length
10.2in
Item Height
1.2in
Item Width
7.3in
Item Weight
26.9 Oz
Additional Product Features
Series Volume Number
166
Lc Classification Number
Hf5414.D39 2006
Reviews
"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush." ( CharityChannel.com , 8/7/08) "Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial." ( Nonprofit and Voluntary Sector Quarterly , Vol. 37, No 1)
Table of Content
Foreword, Carol Cone. Acknowledgments. Introduction: My Journey, Partner for Purpose, Passion, and Profit. PART I: THE CAUSE-MARKETING MOVEMENT. Chapter 1. The New Corporate-Nonprofit Engagement. Cause Marketing: A Turning Point in Corporate-Nonprofit Relationships. An Essential New Link for Corporate-Nonprofit Engagement. Achieve Mission, Generate Revenue, and Other Benefits. Value of Cause Marketing. Cause-Related Marketing Internationally. Conclusions. Chapter 2. Integrating Value and Values. Cause Marketing Defined. Cause Marketing Is Marketing, So a Few Vital Facts. Trends Driving Cause Marketing. Corporate Drivers. Nonprofit Drivers. Conclusion. Chapter 3. Evolution of Cause Marketing. Evolution of Cause Marketing. Sales Phase. Customer Loyalty Phase. Branding Phase. Corporate Social Responsibility Phase. Nonprofit Driven Branding. Conclusion. PART II: CAUSE-MARKETING INITIATIVES: THE SEVEN P''S: BEST PRACTICES CASE STUDIES. Chapter 4. Cause-Marketing Products. Product Sales. Purchase Plus: Making Giving Easy. Licensing: Using Nonprofit Logos, Brand Identities, and Assets. Conclusions. Chapter 5. Cause-Marketing Issue Promotions. Finding the Synergistic Fit. Conclusion. Chapter 6. Cause-Marketing Programs. Cobranded Events. Cobranded Programs. Social (Public Service) Marketing Programs. Conclusions. PART III: GETTING IT RIGHT: FRAMEWORK FOR SUCCESS. Chapter 7. Creating a Cause-Marketing Orientation: Cause Preparedness. Determining Organizational Goals and Assets. Platform: The Big Simple Idea. Determine Targets for Cause-Marketing Approach. A Lucky Internally Prepare and Align the Organization. One Last Thing About Causes. Conclusion: The First Step Is Creating a Cause-Marketing Orientation. Chapter 8. Building the Cause-Marketing Program: Collaboration, Combining Assets, Creating Value. Build the Cause-Marketing Program. Collaboration: Strategic Partner Alignment. Combine Assets and Aim for Maximum Benefit. Creating Value: Determine for Both Partners. Conclusion. Chapter 9. Implementing the Cause-Marketing Program: Execution and Corporate and Community Outcomes. Execution and Outcomes. Implementing the Cause Program. Execute: Relationship Management and Delivery. Communicate: Internally and Externally. Cause-Marketing Goals Achieved: Community and Corporate Outcomes. Conclusions. PART IV: MAKING IT HAPPEN: BEST PRACTICES CASE STUDIES. Chapter 10. National Organizations: American Heart Association and First Book. Building the Cause-Marketing Program. Implementing the Program. Cause Goals Achieved. Final Thoughts and Advice. "Dr. Seuss The Cat in the Hat Challenge" Promotional Cause-Marketing Initiative. Building on a Cause-Marketing Orientation. Building the Cause-Marketing Program. The Big Simple Idea--with Turnkey Execution! Implementing the Cause-Marketing Program. Corporate and Community Goals Achieved. Chapter 11. Local Organizations: Food Bank (New York City) and Canadian Cancer Society (Vancover Island Region, British Columbia and Yukon District). NYC BANK-TO-BANK PARTNERSHIP: COBRAND CAUSE-MARKETING PROGRAM INITIATIVE. Creating a Cause-Marketing Orientation. Building the Cause-Marketing Program. Implementing the Cause-Marketing Program. Cause-Marketing Goals Achieved. Creating a Cause-Marketing Orientation. Building a Cause-Marketing Program. Implementing the Cause-Marketing Program. Goals Achieved. Chapter 12. Cause-Marketing Principles and Cautions: Seven Golden Rules, Seven Deadly Sins. Principles: The Seven Golden Rules of Cause Marketing. Cautions: Seven Deadly Sins. Conclusion. Final Thoughts. Partner for Purpose, Passion, and Profits. The Way Forward.
Copyright Date
2006
Topic
Marketing / General, Nonprofit Organizations & Charities / General
Lccn
2005-031933
Dewey Decimal
361.7630688
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Objectbeschrijving van de verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:394732362395
Verzending en verwerking
Objectlocatie:
Cambridge, Massachusetts, Verenigde Staten
Wordt verzonden naar:
Afghanistan, Albanië, Algerije, Andorra, Angola, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama's, Bahrein, Bangladesh, België, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana, Brazilië, Brunei Darussalam, Bulgarije, Burkina Faso, Burundi, Cambodja, Canada, Centraal-Afrikaanse Republiek, Chili, China, Colombia, Costa Rica, Cyprus, Democratische Republiek Congo, Denemarken, Djibouti, Dominicaanse Republiek, Duitsland, Ecuador, Egypte, El Salvador, Equatoriaal-Guinea, Eritrea, Estland, Ethiopië, Fiji, Filipijnen, Finland, Frankrijk, Gabon, Gambia, Georgië, Ghana, Gibraltar, Grenada, Griekenland, Groenland, Guatemala, Guinee, Guinee-Bissau, Guyana, Haïti, Honduras, Hongarije, Hongkong, IJsland, Ierland, India, Indonesië, Israël, Italië, Ivoorkust, Jamaica, Japan, Jemen, Jordanië, Kaaimaneilanden, Kaapverdische eilanden, Kameroen, Kazachstan, Kenia, Kirgizië, Kiribati, Koeweit, Kroatië, Laos, Lesotho, Letland, Libanon, Liberia, Liechtenstein, Litouwen, Luxemburg, Macau, Macedonië, Madagaskar, Malawi, Maldiven, Maleisië, Mali, Malta, Marokko, Mauritanië, Mauritius, Mexico, Moldavië, Monaco, Mongolië, Montenegro, Montserrat, Mozambique, Namibië, Nauru, Nederland, Nepal, Nicaragua, Nieuw-Zeeland, Niger, Nigeria, Noorwegen, Oeganda, Oezbekistan, Oman, Oostenrijk, Pakistan, Panama, Papoea-Nieuw-Guinea, Paraguay, Peru, Polen, Portugal, Qatar, Republiek Congo, Roemenië, Rwanda, Saint Kitts en Nevis, Saint Lucia, Saint Vincent en de Grenadines, San Marino, Saudi-Arabië, Senegal, Servië, Seychellen, Sierra Leone, Singapore, Slovenië, Slowakije, Solomoneilanden, Spanje, Sri Lanka, Suriname, Swaziland, Tadzjikistan, Taiwan, Tanzania, Thailand, Togo, Tonga, Trinidad en Tobago, Tsjaad, Tsjechië, Tunesië, Turkije, Turkmenistan, Turks- en Caicoseilanden, Uruguay, Vanuatu, Vaticaanstad, Verenigd Koninkrijk, Verenigde Arabische Emiraten, Verenigde Staten, Vietnam, Wallis en Futuna, Westelijk Samoa, Zambia, Zimbabwe, Zuid-Afrika, Zuid-Korea, Zweden, Zwitserland
Uitgesloten:
Barbados, Frans-Guyana, Frans-Polynesië, Guadeloupe, Libië, Martinique, Nieuw-Caledonië, Oekraïne, Russische Federatie, Réunion, Venezuela
| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Voordelige verzending (USPS Media MailTM) | Geschatte levering tussen di, 11 jun en vr, 14 jun tot 43230 |
| Verwerkingstijd |
|---|
| Wordt doorgaans binnen 1 werkdag na ontvangst van betaling verzonden. |
| Belasting |
|---|
| Er kunnen belastingen van toepassing zijn tijdens Betalen. Meer weten?Lees meer over het betalen van belastingen op eBay-aankopen. |
Btw voor objectnr.394732362395
Btw voor objectnr.394732362395
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
| Staat/provincie | Btw-tarief |
|---|
Retourbeleid
| Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
|---|---|---|
| 30 dagen | Geld terug | Koper betaalt voor retourzending |
De koper is verantwoordelijk voor de kosten van de retourzending.
| Details retourbeleid |
|---|
| Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Populaire rubrieken in deze winkel
Geregistreerd als particuliere verkoper
Dus de consumentenrechten die voortvloeien uit EU-wetgeving voor consumentenbescherming zijn niet van toepassing. eBay-kopersbescherming geldt nog steeds voor de meeste aankopen.
Feedback verkoper (5.468)
n***g (563)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Thanks.
u***u (1568)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Five Star Seller! Well packaged! Good Communication! Great Item! Highly Recommended! AAAAAA+ Thank You!
o***s (698)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Fast shipping, item in great condition.