Afbeelding 1 van 1
Market-Led Strategic Change, Second Edition: Transforming the p
Objectstaat:
Prijs:
US $15,52
OngeveerEUR 14,53
- Nu kopenMarket-Led Strategic Change, Second Edition: Transforming the p
Verzendkosten:
Bevindt zich in: NY, Verenigde Staten
Levering:
Geschatte levering tussen za, 29 jun en vr, 5 jul tot 43230
Retourbeleid:
30 dagen om te retourneren. Koper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
- 97,9% positive feedback
Ingeschreven als zakelijke verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:393275753597
Specificaties
- Objectstaat
- Title
- Market-Led Strategic Change, Second Edition: Transforming the pr
- ISBN
- 9780750632850
- EAN
- 9780750632850
- Subject Area
- Business & Economics
- Publication Name
- Market-Led Strategic Change : Transforming the Process of Going to Market
- Publisher
- Elsevier Science & Technology Books
- Item Length
- 9.2 in
- Subject
- Marketing / General
- Publication Year
- 1998
- Series
- Marketing Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Weight
- 34.9 Oz
- Item Width
- 6.1 in
- Number of Pages
- 480 Pages
Over dit product
Product Information
Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters.
Product Identifiers
Publisher
Elsevier Science & Technology Books
ISBN-10
0750632852
ISBN-13
9780750632850
eBay Product ID (ePID)
178790
Product Key Features
Number of Pages
480 Pages
Language
English
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publication Year
1998
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Series
Marketing Ser.
Format
Trade Paperback
Dimensions
Item Weight
34.9 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Edition Number
2
LCCN
98-135256
Dewey Edition
21
Reviews
'Much is known about good marketing practice, but little is known about how to transform a company into a first-rate marketing company. Nigel Piercy has provided the best guide I've seen to creating a market-led company...many convincing illustrative examples... a very useful and readable book.' Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USA 'Professor Piercy lives up to his promise to provide management with a number of tools and techniques to help implement marketing effectively in their own companies so that customer considerations and satisfaction are put at the top of the management agenda. A very practical manual, full of good useful advice...I enjoyed reading it.' Professor John O'Shaugnessy, Professor of Business, Columbia University, New York 'It is not just the chapter titles which are provocative. The more closely one reads the contents of the individual chapters, it becomes apparent that they constitute a healthy mix of foundation material (informative), well-reasoned questioning of certain heretofore unchallenged assumptions and practices (provocative), and clear directions to managers as to how the content of the individual chapters can be put to use in organizations (instructive)...I was looking for new insights, needless to say I was not disappointed...an outstanding contribution.' Professor P Rajan Varadarajan, Foley's Professor of Marketing, Texas A&M University 'I think it's fantastic! It's well-written...and talks about what needs to be talked about, which is marketing-as-done, rather than marketing-as-conceived. It will make a big impact on the manager who can actually use it.' Professor Thomas V Bonoma, Professor of Business Administration, Harvard Business School 'This book is aimed at the reflective practitioner who wants to get things done. It is a management perspective on marketing, where marketing is not just the Marketing and Sales Department but a way of life that permeates every corner of the company. Market-Led Strategic Change demonstrates the author's ability to combine systematic analysis with practical advice for action. The book is rich in practical examples from the author's own experience and research.' Professor Evert Gummesson, Professor of Marketing, University of Stockholm 'By now everyone knows (or should know) what marketing is and what benefits will accrue to the marketing oriented organization. The problem is not what but how. Virtually all the recent work on competitiveness and competitive success...confirms that 'it ain't what you do, it's the way that you do it'. In his new pragmatic and practitioner-oriented book Nigel Piercy provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. I will use the book myself both as an educator and a senior manager/company director.' Professor Michael J Baker, Professor of Marketing, University of Strathclyde 'Once in a while comes a book that is clearly a classic. Nigel Piercy writes for managers responsible for designing and implementing profit-effective strategies - that is, all managers. The key is a practical obsession with serving customers, with the creation of long-term customer satisfaction. The ideal of customer-oriented management has long been preached by theoreticians. But in this remarkable book it is now made realistic and actionable. No marketing manager can afford to be without this book. Nor can any non-marketing manager.' Professor Gordon R Foxall, Professor of Consumer Policy, Birmingham Business School 'I have always enjoyed reading what Nigel Piercy has to say about marketing, because he always has something interesting and useful to say. This book is no exception. It is creative, original, punchy, practical, challenging, thought-provoking,
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.13.P542 1997
Copyright Date
1997
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
Btw-nummer:
- GB 724498118
Handelsregistratienummer:
- 03800600
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
KVK-nummer:
- 03800600
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:393275753597
Verzending en verwerking
Objectlocatie:
NY, Verenigde Staten
Wordt verzonden naar:
Wereldwijd
Uitgesloten:
Alaska/Hawaï, Argentinië, Barbados, Brazilië, China, Frans-Guyana, Frans-Polynesië, Guadeloupe, Ierland, Libië, Martinique, Mexico, Nieuw-Caledonië, Oekraïne, Puerto Rico, Russische Federatie, Réunion, Venezuela, Verenigd Koninkrijk, Zuid-Afrika
| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Voordelige verzending (USPS Media MailTM) | Geschatte levering tussen za, 29 jun en vr, 5 jul tot 43230 |
| Verwerkingstijd |
|---|
| Wordt doorgaans binnen 2 werkdagen na ontvangst van betaling verzonden. |
| Belasting |
|---|
| Er kunnen belastingen van toepassing zijn tijdens Betalen. Meer weten?Lees meer over het betalen van belastingen op eBay-aankopen. |
Btw voor objectnr.393275753597
Btw voor objectnr.393275753597
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
| Staat/provincie | Btw-tarief |
|---|
Retourbeleid
| Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
|---|---|---|
| 30 dagen | Geld terug | Koper betaalt voor retourzending |
De koper is verantwoordelijk voor de kosten van de retourzending.
| Details retourbeleid |
|---|
| Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Populaire rubrieken in deze winkel
Ingeschreven als zakelijke verkoper
Feedback verkoper (515.094)
o***n (461)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Excellent! Item as described. Thanks!
z***z (73)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
I want the book but I have a different bank number
o***n (461)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Excellent! Item as described. Thanks!