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Basics Marketing 02: Online Marketing
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eBay-objectnummer:386895571353
Specificaties
- Objectstaat
- Release Year
- 2010
- Book Title
- Basics Marketing 02: Online Marketing
- ISBN
- 9782940411337
- Subject Area
- Business & Economics
- Publication Name
- Basics Marketing 02: Online Marketing
- Item Length
- 9.1 in
- Publisher
- Bloomsbury Publishing
- Subject
- E-Commerce / Internet Marketing
- Publication Year
- 2010
- Series
- Basics Marketing Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 6.4 in
- Item Weight
- 19.2 Oz
- Number of Pages
- 184 Pages
Over dit product
Product Information
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
2940411336
ISBN-13
9782940411337
eBay Product ID (ePID)
84518288
Product Key Features
Publication Name
Basics Marketing 02: Online Marketing
Format
Trade Paperback
Language
English
Subject
E-Commerce / Internet Marketing
Publication Year
2010
Series
Basics Marketing Ser.
Type
Textbook
Subject Area
Business & Economics
Number of Pages
184 Pages
Dimensions
Item Length
9.1 in
Item Height
0.7 in
Item Width
6.4 in
Item Weight
19.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Reviews
'Brian Sheehan’s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing get's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.’ Antony Young, CEO, Optimedia International US inc., 'Brian Sheehanrs"s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketingget's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.rs" Antony Young, CEO, Optimedia International US inc., 'Brian Sheehanrs"s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network, 'Brian Sheehan's excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing get's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.' Antony Young, CEO, Optimedia International US inc.
Table of Content
Introduction. The digital media revolution: What is the digital revolution?; How has the digital revolution changed media?; How has the digital revolution affected consumers?; Case study: Telecom New Zealand adopt a multimedia approach; Questions and exercises. Search marketing: Is search really considered marketing? From marketing push to consumer pull; Case study: Google versus Bing; Questions and exercises. E-commerce and e-branding: The internet as storefront; Online as a branding opportunity; Building great brand websites; Measuring return on investment (ROI); Case study: eBay develop e-commerce communities; Questions and exercises. Advertising on the web: Display advertising; Advertising creativity beyond display ads; E-mail marketing; New approaches to creative media; When is offline the best way to advertise online?; Case study: Burger King become online innovators; Questions and exercises. The social web: The fifth estate?; Social networks; Second life and MMORPGs; Case study: Barack Obama's election campaign; Questions and exercises. Online applications and mobile marketing: Cloud computing and widgets; Mobile phone marketing; Case study: ESPN's online and mobile programming; Questions and exercises. Measurement and analytics: A wealth of riches or information overload?; Making analytics actionable; Problems with online measurement; Case study: DOve and the communications optimisation process; Questions and exercises. Ethical approaches: Privacy; Online marketing to children; Case study: Geppetto and responsible marketing to children; Questions and exercises. Final thoughts. Acknowledgements. Index. Picture credits. Working with ethics.
Copyright Date
2010
Target Audience
College Audience
Dewey Decimal
658.8
Illustrated
Yes
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eBay-objectnummer:386895571353
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Orem, Utah, Verenigde Staten
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| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
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| Gratis verzending | Verenigde Staten | Voordelige verzending (USPS Media MailTM) | Geschatte levering tussen ma, 10 jun en vr, 14 jun tot 43230 |
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b***8 (625)- Feedback gegeven door koper.
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I understand that the book I purchased was on $8 and change and was listed as acceptable but when you ask for the book to be padded securely so it does not get damaged during shipping and they just throw it in a loose poly bag that's just not right. My book arrived at my door ripped and mashed. When I messaged the seller I get I'm so sorry can we offer you a partial refund? A partial refund on a book that's now garbage? No thank you. Seller did nothing else to try and make it right.
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Fast shipping great condition thank you 😊
e***m (246)- Feedback gegeven door koper.
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Fast shipping great condition thank you