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Business Intelligence : Data Mining and Optimization for Decision Making, Har...
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Specificaties
- Objectstaat
- Book Title
- Business Intelligence : Data Mining and Optimization for Decision
- ISBN
- 9780470511381
- Subject Area
- Mathematics, Computers, Business & Economics
- Publication Name
- Business Intelligence : Data Mining and Optimization for Decision Making
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.9 in
- Subject
- Management Information Systems, Probability & Statistics / General, Decision-Making & Problem Solving, Databases / Data Mining
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 27 Oz
- Item Width
- 6.4 in
- Number of Pages
- 436 Pages, 448 Pages
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470511389
ISBN-13
9780470511381
eBay Product ID (ePID)
64433255
Product Key Features
Number of Pages
436 Pages, 448 Pages
Publication Name
Business Intelligence : Data Mining and Optimization for Decision Making
Language
English
Subject
Management Information Systems, Probability & Statistics / General, Decision-Making & Problem Solving, Databases / Data Mining
Publication Year
2009
Type
Textbook
Subject Area
Mathematics, Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
27 Oz
Item Length
8.9 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2008-043814
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/038
Table Of Content
Preface. I Components of the decision-making process. 1 Business intelligence. 1.1 Effective and timely decisions. 1.2 Data, information and knowledge. 1.3 The role of mathematical models. 1.4 Business intelligence architectures. 1.5 Ethics and business intelligence. 1.6 Notes and readings. 2 Decision support systems. 2.1 Definition of system. 2.2 Representation of the decision-making process. 2.3 Evolution of information systems. 2.4 Definition of decision support system. 2.5 Development of a decision support system. 2.6 Notes and readings. 3 Data warehousing. 3.1 Definition of data warehouse. 3.2 Data warehouse architecture. 3.2.1 ETL tools. 3.3 Cubes and multidimensional analysis. 3.4 Notes and readings. II Mathematical models and methods. 4 Mathematical models for decision making. 4.1 Structure of mathematical models. 4.2 Development of a model. 4.3 Classes of models. 4.4 Notes and readings. 5 Data mining. 5.1 Definition of data mining. 5.2 Representation of input data. 5.3 Data mining process. 5.4 Analysis methodologies. 5.5 Notes and readings. 6 Data preparation. 6.1 Data validation. 6.2 Data transformation. 6.3 Data reduction. 7 Data exploration. 7.1 Univariate analysis. 7.2 Bivariate analysis. 7.3 Multivariate analysis. 7.4 Notes and readings. 8 Regression. 8.1 Structure of regression models. 8.2 Simple linear regression. 8.3 Multiple linear regression. 8.4 Validation of regression models. 8.5 Selection of predictive variables. 8.6 Notes and readings. 9 Time series. 9.1 Definition of time series. 9.2 Evaluating time series models. 9.3 Analysis of the components of time series. 9.4 Exponential smoothing models. 9.5 Autoregressive models. 9.6 Combination of predictive models. 9.7 The forecasting process. 9.8 Notes and readings. 10 Classification. 10.1 Classification problems. 10.2 Evaluation of classification models. 10.3 Classification trees. 10.4 Bayesian methods. 10.5 Logistic regression. 10.6 Neural networks. 10.7 Support vector machines. 10.8 Notes and readings. 11 Association rules. 11.1 Motivation and structure of association rules. 11.2 Single-dimension association rules. 11.3 Apriori algorithm. 11.4 General association rules. 11.5 Notes and readings. 12 Clustering. 12.1 Clustering methods. 12.2 Partition methods. 12.3 Hierarchical methods. 12.4 Evaluation of clustering models. 12.5 Notes and readings. III Business intelligence applications. 13 Marketing models. 13.1 Relational marketing. 13.2 Salesforce management. 13.3 Business case studies. 13.4 Notes and readings. 14 Logistic and production models. 14.1 Supply chain optimization. 14.2 Optimization models for logistics planning. 14.3 Revenue management systems. 14.4 Business case studies. 14.5 Notes and readings. 15 Data envelopment analysis. 15.1 Efficiency measures. 15.2 Efficient frontier. 15.3 The CCR model. 15.4 Identification of good operating practices. 15.5 Other models. 15.6 Notes and readings. Appendix A Software tools. Appendix B Dataset repositories. References. Index.
Synopsis
Data Mining und Optimierung zur Erleichterung von Entscheidungen: Der Autor dieses Bandes hat Informationen zu diesem Thema zusammengefasst und aufbereitet, die Sie sonst mühsam in der weit verstreuten Fachliteratur suchen müssten. Mathematische Modelle und Analysenverfahren werden gut verständlich eingeführt und anhand von Beispielen und Fallstudien aus der Praxis erläutert., Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide., This book provides coverage of topics currently dispersed throughout data mining and business books, bringing them together for the first time to provide readers with an introductory and practical guide to the mathematical models and analysis methodologies vital to business intelligence.
LC Classification Number
HD30.23
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