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The Complete Guide to E-mail Marketing How to Create Successful, Spam-Free Campa
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Bevindt zich in: Grand Rapids, MI, Verenigde Staten
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eBay-objectnummer:384883724040
Specificaties
- Objectstaat
- Artist
- Brown, Bruce C
- ISBN
- 9781601380425
- Book Title
- Complete Guide to e-Mail Marketing : How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales
- Item Length
- 8.8 in
- Publisher
- Atlantic Publishing Group, Inc.
- Publication Year
- 2007
- Format
- Perfect
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Computers, Business & Economics
- Topic
- E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Telemarketing
- Item Width
- 5.9 in
- Item Weight
- 32.1 Oz
- Number of Pages
- 288 Pages
Over dit product
Product Information
Researchers estimate that e-mail marketing revenues have recently surpassed $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works And it generates profits immediately and consistently In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates* Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Product Identifiers
Publisher
Atlantic Publishing Group, Inc.
ISBN-10
1601380429
ISBN-13
9781601380425
eBay Product ID (ePID)
60090413
Product Key Features
Book Title
Complete Guide to e-Mail Marketing : How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales
Format
Perfect
Language
English
Topic
E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Telemarketing
Publication Year
2007
Illustrator
Yes
Genre
Computers, Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8.8 in
Item Height
0.8 in
Item Width
5.9 in
Item Weight
32.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.B76
Table of Content
Introduction; History & Understanding of E-mail Marketing; Introduction to E-mail Marketing; Spam, Spam, Spam!; Opt-In & Opt-Out; How to Create & Grow Your E-mail Lists; How to Design an Effective E-mail Campaign; Target & Segment Your Audience; How to Write an Effective E-mail; The Subject Line; When to E-mail, How Often & What Time; The Future of E-mail Marketing; Search Engine Optimisation; Summary; E-mail Marketing Case Studies; Industry Hints, Tips & Secrets; Glossary; Index.
Copyright Date
2007
Target Audience
Trade
Lccn
2007-028082
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De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
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I ordered the wrong book. I meant to order Chicago bridge. And I ordered chicago travel, my own fault
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Nice. Thank you.
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As described. Seller was very professional. There was an issue with the shipping agent that claimed the package had not been collected. The seller then initiated a refund, only for the shipping company to deliver the book, so the shipping agent was at fault.
Very professional seller and has now guaranteed my future purchasing.
Marked shipping as 1-star due to the issues they generated
Thank you