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Response: The Complete Guide to Profitable Direct Marketing (Hardback or Cased B
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eBay-objectnummer:382700581144
Specificaties
- Objectstaat
- ISBN
- 0195158695
- EAN
- 9780195158694
- Book Title
- Response : the Complete Guide to Profitable Direct Marketing
- Item Length
- 6.3in
- Publisher
- Oxford University Press, Incorporated
- Publication Year
- 2002
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / Direct
- Item Width
- 9.4in
- Item Weight
- 25.8 Oz
- Number of Pages
- 384 Pages
Over dit product
Product Information
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0195158695
ISBN-13
9780195158694
eBay Product ID (ePID)
2234945
Product Key Features
Book Title
Response : the Complete Guide to Profitable Direct Marketing
Format
Hardcover
Language
English
Features
Revised
Topic
Marketing / Direct
Publication Year
2002
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
6.3in
Item Height
1.2in
Item Width
9.4in
Item Weight
25.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.126.G45 2002
Edition Description
Revised Edition
Edition Number
2
Reviews
"Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company"Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc."Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing"The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc."What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company, "Responseis a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company "Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc. "Responseis a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Ren e L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing "The practical approach and real-life examples inResponseprovide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach forResponseboth for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc. "What's so unique aboutResponseis that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company, "Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used forprofessional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Renee L. Harris, Director, New York University Marketing and Management Institute Center for Direct andInteractive Marketing, "Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company "Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc. "Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Rene L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing "The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc. "What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company, "Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company "Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc. "Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing "The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc. "What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company, "Response is a terrific resource to have in one's personal or professionallibrary. It is filled with practical examples, valuable tools and insightfultips. It serves as a step-by-step guide to delivering successful directmarketing programs time after time after time. Whether it is used forprofessional enrichment or educational enlightenment, the reader will not bedisappointed. It is an excellent book and I would recommend it for anyone doinga direct marketing program!" --Renee L. Harris, Director, New York UniversityMarketing and Management Institute Center for Direct and InteractiveMarketing, "Lois Geller's direct marketing genius has been winning customers (and awards) for me for years. Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc., "Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company, "The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --DanielCoyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc., "Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company"Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc."Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing adirect marketing program!" --Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing"The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc."What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company"Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company"Lois Geller's direct marketing genius has been winning customers (and awards) for me for years. Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc."Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing adirect marketing program!" --Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing"The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc."What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company, "What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO,American Express Company, "Response is a great practical guide for marketers and it's a key tool forus. I consider it to be the cornerstone of the group's Direct Marketingtraining." --Liz Bieler, Director Insurance Services American ExpressCompany, " Response is a great practical guide for marketers and it's a key tool for us. I consider it to be the cornerstone of the group's Direct Marketing training." --Liz Bieler, Director Insurance Services American Express Company "Lois Geller's direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time."--Anne McCall Simms, General Manager Fairmont Spas Inc. " Response is a terrific resource to have in one's personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!" --Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing "The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target." --Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc. "What's so unique about Response is that it brings direct marketing to life--it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!" --Murray Miller, Senior Advisor to the President and COO, American Express Company
Copyright Date
2002
Lccn
2002-006543
Dewey Decimal
658.8/4
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
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