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Beer School: Bottling Success at the Brooklyn Brewery
by Hindy, Steve; Potter, Tom | HC | LikeNew
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Bevindt zich in: Aurora, Illinois, Verenigde Staten
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eBay-objectnummer:374131869689
Specificaties
- Objectstaat
- Vrijwel nieuw
- Opmerkingen van verkoper
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780471735120
- Book Title
- Beer School : Bottling Success at the Brooklyn Brewery
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.9 in
- Publication Year
- 2005
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Genre
- Business & Economics
- Topic
- Entrepreneurship, Industries / Food Industry
- Item Weight
- 17.1 Oz
- Item Width
- 5.8 in
- Number of Pages
- 304 Pages
Over dit product
Product Information
What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalists skepticism as though he has forgotten that he is reporting on himself. Tom is even less forgiving hes a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." Michael Jackson, The Beer Hunter® "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if thats not enough, it is all about beer!" Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Toms book an A++!" Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." Ken Grossman, founder, Sierra Nevada Brewing Co.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471735124
ISBN-13
9780471735120
eBay Product ID (ePID)
46592121
Product Key Features
Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Number of Pages
304 Pages
Language
English
Publication Year
2005
Topic
Entrepreneurship, Industries / Food Industry
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
17.1 Oz
Item Length
8.9 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Lccn
2005-012268
Dewey Decimal
338.7/66342/0974723
Lc Classification Number
Hd9397.U54b744 2005
Table of Content
Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won't Be Graded on a Curve. Chapter 4. Tom Asks, "What's the True Mission of the Business?" Lesson Four: Being Flexible If the Mission Statement Becomes "Mission Impossible". Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It's Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index.
Copyright Date
2005
Objectbeschrijving van de verkoper
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| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Economy Shipping | Geschatte levering tussen do, 27 jun en za, 29 jun tot 43230 |
| US $15,99 (ongeveer EUR 14,97) | Verenigde Staten | Expedited Shipping | Geschat op of vóór wo, 26 jun tot 43230 |
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