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Word of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz
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eBay-objectnummer:364301323630
Specificaties
- Objectstaat
- Publication Date
- 2009-02-01
- Pages
- 206
- ISBN
- 9781427798619
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Publisher
- Kaplan Publishing
- Item Length
- 9 in
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / General, Advertising & Promotion
- Item Width
- 6 in
- Number of Pages
- 206 Pages
Over dit product
Product Information
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential ......
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1427798613
ISBN-13
9781427798619
eBay Product ID (ePID)
70905401
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
206 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Advertising & Promotion
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Dewey Edition
22
Reviews
"Noni Carter is an important new voice in black literature. Get on board now because we'll be hearing from her for a long, long time."-- Reginald Hudlin, producer/director ofHouse PartyandBoomerangand author ofThe Black PantherSeries, "Few young novelists have the gift, range, and courage to tackle the sin of Slavery. Noni Carter does just that. And she does it well. ReadGood Fortuneand know that she has that rare quality of a natural storyteller--simple, poetic, and intensely emotional. This is extraordinary writing, rich in history, full of triumph." -- Kwame Alexander, author ofCrush: Love Poems, and founder of Book-in-a-Day, Inc., "A quick, practical, and extremely useful guide to word of mouth marketing."- Emanuel Rosen, author ofThe Anatomy of Buzz "As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."- Jonah Bloom, Executive Editor,Advertising Age "It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."- Bob Garfield, Co-host, NPR'sOn The Media* "No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."- Peter Fader, Professor, Wharton School "A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."- Ed Keller and Jon Berry, authors ofThe Influentials "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."- Brad Santeler, Director, Kimberly-Clark "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."-Geoff Ramsey, eMarketer, "Noni Carter is an old wise soul in the body of a beautiful young woman. She has listened to the elders and the ancestors and brought us a story from the past that gives hope to our present and future. " -- Bertice Berry, author ofRedemption SongandThe Ties That Bind, ""A quick, practical, and extremely useful guide to word of mouth marketing.""-Emanuel Rosen, author of The Anatomy of Buzz""As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.""-Jonah Bloom, Executive Editor, Advertising Age""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.""-Bob Garfield, Co-host, NPR's On The Media""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.""-Peter Fader, Professor, Wharton School""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.""-Ed Keller and Jon Berry, authors of The Influentials""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.""-Brad Santeler, Director, Kimberly-Clark""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.""-Geoff Ramsey, eMarketer, ""A quick, practical, and extremely useful guide to word of mouth marketing."" Emanuel Rosen, author of The Anatomy of Buzz ""As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."" Jonah Bloom, Executive Editor, Advertising Age ""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."" Bob Garfield, Co-host, NPR's On The Media ""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."" Peter Fader, Professor, Wharton School ""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."" Ed Keller and Jon Berry, authors of The Influentials ""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."" Brad Santeler, Director, Kimberly-Clark ""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."" Geoff Ramsey, eMarketer, "Noni Carter was only a child when she first conceived of this story of a young girl's journey from freedom to slavery and back to ultimate freedom--but her debut novel is written with wisdom and heart far beyond her years. Well researched and delightfully well-written,Good Fortuneis an empowering testament to history that will move readers both young and old." -- Tananarive Due, American Book Award-winning author ofThe Black RoseandJoplin's Ghost
Lccn
2008-050920
Target Audience
Trade
Afterword by
Kawasaki, Guy
Dewey Decimal
659.13/3
Edition Description
Revised Edition
Lc Classification Number
Hf5827.95.S47 2009
Copyright Date
2009
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
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eBay-objectnummer:364301323630
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| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
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| Gratis verzending | Verenigde Staten | Standard Shipping | Geschatte levering tussen wo, 26 jun en ma, 1 jul tot 43230 |
| US $5,50 (ongeveer EUR 5,15) | Verenigde Staten | Expedited Shipping | Geschatte levering tussen vr, 28 jun en wo, 3 jul tot 43230 |
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All good ! Thanks
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I love this book. Have given several copies to newborns. Very sweet and parents love it.
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Arrived in perfect condition.