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Coca-Cola Socialism: Americanization of Yugoslav Culture in the Sixties: New

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
Coca-Cola Socialism: Americanization of Yugoslav Culture in the S
Publication Date
2017-12-01
ISBN
9789633862001
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Coca Cola Socialism : Americanization of Yugoslav Culture in the Sixties
Author
Radina VučEtić
Item Length
9.2in
Publisher
Central European University Press
Item Width
6.3in
Item Weight
23.1 Oz
Number of Pages
360 Pages

Over dit product

Product Information

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vucetic explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism.

Product Identifiers

Publisher
Central European University Press
ISBN-10
9633862000
ISBN-13
9789633862001
eBay Product ID (ePID)
242808475

Product Key Features

Author
Radina VučEtić
Publication Name
Coca Cola Socialism : Americanization of Yugoslav Culture in the Sixties
Format
Hardcover
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
360 Pages

Dimensions

Item Length
9.2in
Item Width
6.3in
Item Weight
23.1 Oz

Additional Product Features

Lc Classification Number
Dr1228.V8313 2012
Grade from
College Graduate Student
Reviews
"The red thread of Vucetic's argument is the metaphor of the Roman god Janus' double-face which she uses to describe Yugoslav positioning in-between the Blocs - looking at both sides, showing to each a different facet of itself, saying 'no' to both while never uttering an explicit 'yes'. Consequently, the relatively unrestrained import of American cultural products to Yugoslavia proved to be a win-win situation for both regimes. Washington would happily watch the distance between Tito and other socialist leaders steadily increase, whereas Yugoslav communists would foster Yugoslav population's sense of freedom and superiority over other socialist societies, but also strengthen the regime's desired external image of 'socialism with a human face'. This pattern was applied with contextual specificities in such diverse spheres of culture as film production, contemporary art, theatre, the jazz and rock music scenes, television and comics, eventually oxymoronically producing a decidedly Americanized socialist youth. Through its symbiosis of cultural, diplomatic and history of everyday life, this book provides a very important contribution not just to historiography of socialist Yugoslavia and Yugoslav-American relations, but more generally offers a welcome enrichment for the research on cultural diplomacy and Cold War Studies, further advancing the scholarly 'thirding' of Cold War dichotomies."--KULT_online "Adriano and Cingolani set themselves an ambitious task: to summarize the entire history of the Ustasha movement in a single work. Their study sheds much-needed light on the Ustasha movement, particularly from the point of observation provided by Italian diplomatic sources. The book is an easy read and could be useful as an introductory text for international students and the general public, while in terms of scholarship it will be attractive to historians in pursuit of additional empirical material on the interaction between the Ustasha movement and Italian Fascism."--Southeastern Europe, "The red thread of Vucetic's argument is the metaphor of the Roman god Janus' double-face which she uses to describe Yugoslav positioning in-between the Blocs - looking at both sides, showing to each a different facet of itself, saying 'no' to both while never uttering an explicit 'yes'. Consequently, the relatively unrestrained import of American cultural products to Yugoslavia proved to be a win-win situation for both regimes. Washington would happily watch the distance between Tito and other socialist leaders steadily increase, whereas Yugoslav communists would foster Yugoslav population's sense of freedom and superiority over other socialist societies, but also strengthen the regime's desired external image of 'socialism with a human face'. This pattern was applied with contextual specificities in such diverse spheres of culture as film production, contemporary art, theatre, the jazz and rock music scenes, television and comics, eventually oxymoronically producing a decidedly Americanized socialist youth. Through its symbiosis of cultural, diplomatic and history of everyday life, this book provides a very important contribution not just to historiography of socialist Yugoslavia and Yugoslav-American relations, but more generally offers a welcome enrichment for the research on cultural diplomacy and Cold War Studies, further advancing the scholarly 'thirding' of Cold War dichotomies."--KULT_online, The red thread of Vucetic's argument is the metaphor of the Roman god Janus' double-face which she uses to describe Yugoslav positioning in-between the Blocs - looking at both sides, showing to each a different facet of itself, saying 'no' to both while never uttering an explicit 'yes'. Consequently, the relatively unrestrained import of American cultural products to Yugoslavia proved to be a win-win situation for both regimes. Washington would happily watch the distance between Tito and other socialist leaders steadily increase, whereas Yugoslav communists would foster Yugoslav population's sense of freedom and superiority over other socialist societies, but also strengthen the regime's desired external image of 'socialism with a human face'. This pattern was applied with contextual specificities in such diverse spheres of culture as film production, contemporary art, theatre, the jazz and rock music scenes, television and comics, eventually oxymoronically producing a decidedly Americanized socialist youth. Through its symbiosis of cultural, diplomatic and history of everyday life, this book provides a very important contribution not just to historiography of socialist Yugoslavia and Yugoslav-American relations, but more generally offers a welcome enrichment for the research on cultural diplomacy and Cold War Studies, further advancing the scholarly 'thirding' of Cold War dichotomies., Adriano and Cingolani set themselves an ambitious task: to summarize the entire history of the Ustasha movement in a single work. Their study sheds much-needed light on the Ustasha movement, particularly from the point of observation provided by Italian diplomatic sources. The book is an easy read and could be useful as an introductory text for international students and the general public, while in terms of scholarship it will be attractive to historians in pursuit of additional empirical material on the interaction between the Ustasha movement and Italian Fascism., "In this book Radina Vucetic shows very vividly how one can understand the different trends of "appropriation" of certain "American"/"Western" trends by taking a closer look at certain fields of cultural and social life: cinema and films, jazz and rock'n'roll, Pop-Art and Abstract expressionism, life-style and fashion as well as consumption. But she also offers a careful reevaluation of the limits of "appropriating" the "American dream." Capitalism and democracy was never seen as compatible with socialism, Yugoslavia remained a very much ideologically driven socialist society. This books is very successful in opening very original insights into both: the appropriation and admiration of "American culture," on the one hand, and the variness and even antagonism against it, on the other"--Eric Gordy
Table of Content
Foreword Introduction Chapter 1. Between Pink Hollywood and the Black Wave Chapter 2. A Change in Rhythm Chapter 3. Modernism and the Avant-garde in the Struggle for Socialism Chapter 4. Life, American Style Chapter 5. Conclusion Bibliography Index
Copyright Date
2018
Topic
Civilization, Europe / Eastern, Political Ideologies / Communism, Post-Communism & Socialism, Modern / 20th Century, Popular Culture, International Relations / General
Lccn
2017-050566
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
History, Social Science, Political Science

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