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Keith A. Quesenberry Social Media Strategy (Paperback)
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Specificaties
- Objectstaat
- Book Title
- Social Media Strategy
- Title
- Social Media Strategy
- EAN
- 9781442251533
- ISBN
- 9781442251533
- Release Year
- 2015
- Release Date
- 26/10/2015
- Item Length
- 178mm
- Subtitle
- Marketing and Advertising in the Consumer Revolution
- ISBN-10
- 1442251530
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- Topic
- Language & Reference
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Social Media Strategy: Marketing and Advertising in the Consumer Revolution
- Item Height
- 252 mm
- Publisher
- Rowman & Littlefield
- Subject
- Marketing
- Item Weight
- 463 g
- Item Width
- 178 mm
- Number of Pages
- 256 Pages
Over dit product
Product Information
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9781442251533
eBay Product ID (ePID)
216409724
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Publication Year
2015
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
252 mm
Item Weight
463 g
Item Width
178 mm
Additional Product Features
Country/Region of Manufacture
United States
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