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Consuming Dance : Choreography and Advertising, Paperback by Dunagan, Colleen...
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eBay-objectnummer:355686675432
Specificaties
- Objectstaat
- Book Title
- Consuming Dance : Choreography and Advertising
- ISBN
- 9780190491376
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Consuming Dance : Choreography and Advertising
- Item Height
- 0.9in
- Item Length
- 9.2in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 6.1in
- Item Weight
- 13.3 Oz
- Number of Pages
- 264 Pages
Over dit product
Product Information
Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
019049137x
ISBN-13
9780190491376
eBay Product ID (ePID)
25038253363
Product Key Features
Publication Name
Consuming Dance : Choreography and Advertising
Format
Trade Paperback
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Length
9.2in
Item Height
0.9in
Item Width
6.1in
Item Weight
13.3 Oz
Additional Product Features
Lc Classification Number
Gv1779.D86 2018
Reviews
"Dunagan (California State Univ., Long Beach) offers smart, engaging analyses of deployments of dance in television advertising. She demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Working with several theoretical models, Dunagan argues effectively that dance in advertising arrives as a part of American popular culture and as an active participant in disciplinary discourses....Summing up: Highly recommended." -- CHOICE "Dunagan has crafted a smart, engaging analysis of the deployments of dance in television advertising. Written with playful enthusiasm, this book demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Through original findings, based on years of careful research, Dunagan proves that dance in advertising reflects the changing standards of expressive labors of the body." - -Thomas F. DeFrantz, Author of Dancing Revelations: Alvin Ailey's Embodiment of African American Culture "Dunagan's terrific book makes vital archival, historical, and theoretical interventions at the under-examined intersection of dance, advertising, and popular culture. Her compelling close readings of over sixty years of advertisements featuring spectacular dancing bodies helps us understand the work of dance-in-advertising in promoting consumption as a performance of identity. In the process, Consuming Dance greatly expands our understanding of how social and cultural meaning is made and remade in American popular culture." -- Brett Mizelle, Professor and Director of the American Studies Program at Long Beach State "Consuming Dance shows how and why advertising agencies have leapt upon the spectacular art of dance to sell products. Through her meticulous readings of popular television commercials, Dunagan exposes the aesthetic, ideological, and affective work of dance in advertising. Much like the ads she explores, this book offers a compelling read for anyone interested in dance or media studies." -- Sherril Dodds, Professor of Dance, Temple University, "Dunagan (California State Univ., Long Beach) offers smart, engaging analyses of deployments of dance in television advertising. She demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Working with several theoretical models, Dunagan argues effectively that dance in advertising arrives as a part of American popular culture and as an active participant in disciplinary discourses....Summing up: Highly recommended." -- CHOICE"Dunagan has crafted a smart, engaging analysis of the deployments of dance in television advertising. Written with playful enthusiasm, this book demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Through original findings, based on years of careful research, Dunagan proves that dance in advertising reflects the changing standards of expressive labors of the body." - -Thomas F. DeFrantz, Author of Dancing Revelations: Alvin Ailey's Embodiment of African American Culture "Dunagan's terrific book makes vital archival, historical, and theoretical interventions at the under-examined intersection of dance, advertising, and popular culture. Her compelling close readings of over sixty years of advertisements featuring spectacular dancing bodies helps us understand the work of dance-in-advertising in promoting consumption as a performance of identity. In the process, Consuming Dance greatly expands our understanding of how social and cultural meaning is made and remade in American popular culture." -- Brett Mizelle, Professor and Director of the American Studies Program at Long Beach State "Consuming Dance shows how and why advertising agencies have leapt upon the spectacular art of dance to sell products. Through her meticulous readings of popular television commercials, Dunagan exposes the aesthetic, ideological, and affective work of dance in advertising. Much like the ads she explores, this book offers a compelling read for anyone interested in dance or media studies." -- Sherril Dodds, Professor of Dance, Temple University, "Dunagan has crafted a smart, engaging analysis of the deployments of dance in television advertising. Written with playful enthusiasm, this book demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Through original findings, based on years of careful research, Dunagan proves that dance in advertising reflects the changing standards of expressive labors of the body." - -Thomas F. DeFrantz, Author of Dancing Revelations: Alvin Ailey's Embodiment of African American Culture "Dunagan's terrific book makes vital archival, historical, and theoretical interventions at the under-examined intersection of dance, advertising, and popular culture. Her compelling close readings of over sixty years of advertisements featuring spectacular dancing bodies helps us understand the work of dance-in-advertising in promoting consumption as a performance of identity. In the process, Consuming Dance greatly expands our understanding of how social and cultural meaning is made and remade in American popular culture." -- Brett Mizelle, Professor and Director of the American Studies Program at Long Beach State "Consuming Dance shows how and why advertising agencies have leapt upon the spectacular art of dance to sell products. Through her meticulous readings of popular television commercials, Dunagan exposes the aesthetic, ideological, and affective work of dance in advertising. Much like the ads she explores, this book offers a compelling read for anyone interested in dance or media studies." -- Sherril Dodds, Professor of Dance, Temple University, "Dunagan (California State Univ., Long Beach) offers smart, engaging analyses of deployments of dance in television advertising. She demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Working with several theoretical models, Dunagan argues effectively that dance in advertising arrives as a part of American popular culture and as an active participant in disciplinarydiscourses....Summing up: Highly recommended." -- CHOICE"Dunagan has crafted a smart, engaging analysis of the deployments of dance in television advertising. Written with playful enthusiasm, this book demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Through original findings, based on years of careful research, Dunagan proves that dance in advertising reflects the changing standards of expressive labors of the body." --Thomas F. DeFrantz, Author of Dancing Revelations: Alvin Ailey's Embodiment of African American Culture"Dunagan's terrific book makes vital archival, historical, and theoretical interventions at the under-examined intersection of dance, advertising, and popular culture. Her compelling close readings of over sixty years of advertisements featuring spectacular dancing bodies helps us understand the work of dance-in-advertising in promoting consumption as a performance of identity. In the process, Consuming Dance greatly expands our understanding of howsocial and cultural meaning is made and remade in American popular culture." -- Brett Mizelle, Professor and Director of the American Studies Program at Long Beach State"Consuming Dance shows how and why advertising agencies have leapt upon the spectacular art of dance to sell products. Through her meticulous readings of popular television commercials, Dunagan exposes the aesthetic, ideological, and affective work of dance in advertising. Much like the ads she explores, this book offers a compelling read for anyone interested in dance or media studies." -- Sherril Dodds, Professor of Dance, Temple University
Table of Content
Acknowledgements About the Companion Web Site Introduction: Dance and Advertising Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement Chapter 2. Commercials as Discursive Assemblages Chapter 3. Correspondence and Difference: Creating Rapport through Intertextuality Chapter 4. Consumer Culture and Appropriation: Advertising, Dance, and Social Identity Chapter 5. Subjectivity and Performative Consumption Conclusion: Material Bodies and Advertising Bibliography Index
Copyright Date
2018
Topic
Television / History & Criticism, Dance / General, Genres & Styles / Dance, Film / History & Criticism, Advertising & Promotion
Lccn
2017-050042
Dewey Decimal
792.7
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Music, Business & Economics, Performing Arts
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