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Martin Thomas Financial Times Guide to Social Media Strategy, The (Paperback)
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Specificaties
- Objectstaat
- Book Title
- Financial Times Guide to Social Media Strategy, The
- Publication Name
- Financial Times Guide to Social Media Strategy : Boost Your Business, Manage Risk and Develop Your Personal Brand
- Title
- Financial Times Guide to Social Media Strategy, The
- Subtitle
- Boost your business, manage risk and develop your personal brand
- Format
- Trade Paperback
- ISBN-10
- 1292234822
- EAN
- 9781292234823
- ISBN
- 9781292234823
- Publisher
- Pearson Business
- Genre
- Business & Finance
- Release Year
- 2018
- Release Date
- 10/10/2018
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.8in
- Item Length
- 9.2in
- Item Width
- 6.2in
- Item Weight
- 15.9 Oz
- Series
- The Ft Guides
- Publication Year
- 2018
- Type
- Textbook
- Number of Pages
- 288 Pages
Over dit product
Product Information
Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. This business book is great for leaders, middle managers and entrepreneurs interested in the following categories: SOCIAL MEDIA MARKETING LEADERSHIP BRANDING NETWORKING The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth. 'Whether in today's corporate world, in the public sector or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them. This book needs to be on top of their reading list!' Thomas Schultz-Jagow, Senior Director Campaigns and Communications, Amnesty International 'A wealth of practical advice to navigate the complexities of social media and minimise the risks.' Guy Lawrence, CEO, Mast-Jaegermeister UK 'Martin Thomas grasps the social media nettle and details the steps for leaders to master it for personal and business results. Read - and implement - this book by a respected master marketer.' Tom Trainor, Chief Executive, Marketing Institute of Ireland 'A practical how to guide for today's board director, that should help them overcome their fears and mistrust and begin to do it with confidence and do it their way.' Jonathan Turner, Chairman, Oxford Strategic Marketing. Social media is transforming customer service, market research, recruitment, campaigning and internal communications and encouraging the development of alternative business models and new corporate structures. There has never been a more important time for every business professional to understand its power, potential and pitfalls, but although you might recognise its growing importance, few business people have the knowledge, skills and confidence to make the most of the opportunity. Without a clear understanding of social media and a strategy for you and your business, you risk being exposed and ill-prepared. The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You'll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You'll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. Happy Reading! Please do share your thoughts with us.
Product Identifiers
Publisher
Pearson Business
ISBN-10
1292234822
ISBN-13
9781292234823
eBay Product ID (ePID)
242839721
Product Key Features
Publication Name
Financial Times Guide to Social Media Strategy : Boost Your Business, Manage Risk and Develop Your Personal Brand
Format
Trade Paperback
Language
English
Publication Year
2018
Series
The Ft Guides
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
0.8in
Item Width
6.2in
Item Weight
15.9 Oz
Additional Product Features
Lc Classification Number
Hf5718
Table of Content
PART 1 - PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY 1 Defining your objectives 2 Measuring success 3 Creating an operating system PART 2 - DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS 4 Delivering a core social media programme 5 Making the most of social intelligence 6 Using social media to enhance your sales and marketing 7 Embracing social customer service 8 Reinvigorating your internal communications 9 Transforming your corporate culture PART 3 - CHECK: MANAGING RISKS AND MEASURING PERFORMANCE 10 Avoiding problems and handling crises 11 Auditing your performance PART 4 - BE: DEVELOPING YOUR PERSONAL PROFILE AND LEADERSHIP SKILLS 12 Enhancing your social media literacy 13 Managing your personal brand 14 Using social media as a leadership tool
Copyright Date
2019
Topic
Leadership, Business Communication / General, Web / Social Media, Management, Strategic Planning
Lccn
2018-439225
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Computers, Business & Economics
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