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Neville Isdell Inside Coca-Cola (Paperback)
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eBay-objectnummer:335197671507
Specificaties
- Objectstaat
- Book Title
- Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
- Publication Name
- Inside Coca-Cola
- Title
- Inside Coca-Cola
- Contributor
- George Witte (Edited by)
- Format
- Trade Paperback
- EAN
- 9781250013712
- ISBN
- 9781250013712
- Publisher
- St. Martin's Press
- Genre
- Business & Economics
- Topic
- Corporate & Business History
- Release Date
- 16/10/2012
- Release Year
- 2012
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.6in
- Item Length
- 8.2in
- Item Width
- 5.5in
- Item Weight
- 9.2 Oz
- Publication Year
- 2012
- Number of Pages
- 288 Pages
Over dit product
Product Information
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
1250013712
ISBN-13
9781250013712
eBay Product ID (ePID)
113341890
Product Key Features
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Format
Trade Paperback
Language
English
Topic
Corporate & Business History
Publication Year
2012
Genre
Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8.2in
Item Height
0.6in
Item Width
5.5in
Item Weight
9.2 Oz
Additional Product Features
Reviews
"Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." - Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." - Financial Times "Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." - Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." - Business Standard (India), For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading., A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.
Intended Audience
Trade
Illustrated
Yes
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Rarewaves-USA
10100 W Sample Rd
33065 Coral Springs, FL
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:335197671507
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Object wordt niet verzonden naar Verenigde Staten
Objectlocatie:
60502, Verenigde Staten
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new CD in brand new package
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As described with fast and reasonable shipping cost to Canada. And a great CD!
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