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Noémie Dominguez Key Success Factors of SME Internationalisation (Hardback)

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
Key Success Factors of SME Internationalisation
Publication Name
Key Success Factors of Sme Internationalisation : a Cross-Country Perspective
Title
Key Success Factors of SME Internationalisation
Subtitle
A Cross-Country Perspective
Author
Ulrike Mayrhofer
Contributor
Ulrike Mayrhofer (Edited by)
Format
Hardcover
EAN
9781787542785
ISBN
9781787542785
Publisher
Emerald Publishing The Limited
Genre
Business & Finance
Release Year
2018
Release Date
22/08/2018
Language
English
Country/Region of Manufacture
GB
Item Height
229mm
Item Length
9in
Item Weight
18.2 Oz
Series
International Business and Management Ser.
Publication Year
2018
Type
Textbook
Item Width
6in
Number of Pages
272 Pages

Over dit product

Product Information

This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today'sglobal economy. The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.

Product Identifiers

Publisher
Emerald Publishing The Limited
ISBN-10
1787542785
ISBN-13
9781787542785
eBay Product ID (ePID)
5038399076

Product Key Features

Author
Ulrike Mayrhofer
Publication Name
Key Success Factors of Sme Internationalisation : a Cross-Country Perspective
Format
Hardcover
Language
English
Publication Year
2018
Series
International Business and Management Ser.
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
9in
Item Width
6in
Item Weight
18.2 Oz

Additional Product Features

Series Volume Number
34
Lc Classification Number
Hd2340.8-2346.5
Reviews
Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms.
Table of Content
Introduction Part I: Major drivers of SME internationalisation Aglobal mindset - still a prerequisite for successful SME internationalisation? Lasse Torkkeli, Niina Nummela and Sami Saarenketo Entrepreneurial marketing as akey driver of early and sustained internationalisation; Birgit Hagen and Antonella Zucchella The impact of inter-firm collaborations on SMEinternationalisation; Pervez N. Ghauri and Ulf Elg Entry mode strategies: Are SMEs anydifferent? Maria Cristina Sestu, Antonio Majocchi and Alfredo D'Angelo Thehigh-performing SMEs in traditional manufacturing sectors: Innovation andforeign operation modes; Cristina Villar Garciá and José Pla-Barber Part II: Keysuccess factors of SME internationalisation in mature markets The role of support services during the internationalisationof Finnish software SMEs; Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo How canpromotion agencies impact SME internationalisation? The case of the Frenchcompany SLAT; Noémie Dominquez and Ulrike Mayrhofer Internationalisationstrategies and processes of the German Mittelstand; Stefan Schmid Market entrystrategies, innovation and performance of SMEs in the service sector; Katharina Maria Hofer and Alexandra Baba Part III: Keysuccess factors of SME internationalisation in emerging markets QuébecSME risk management and exports to Asian countries; Josée St-Pierre, Richard LaCoursiere and Sophie Veilleux Succeeding inthe Chinese market: The case of the French company Mixel Agitators; Noémie Dominquez and Ulrike Mayrhofer Strategies forinternationalisation: How Chinese SMEs deal with distance and market entryspeed; Christiane Prangeand Youzhen Zhao Motivations to internationalise: Evidence from Brazilian shoefirms; Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder Conclusion
Copyright Date
2018
Target Audience
Scholarly & Professional
Topic
Development / Business Development, International / General, Small Business
Lccn
2017-279243
Dewey Decimal
337
Dewey Edition
23
Genre
Business & Economics

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