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As Heard on TV: Popular Music in Advertising (A, Klein Paperback**

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
PublishedOn
2010-04-28
ISBN
9781409407645
EAN
9781409407645
Subject Area
Music, Business & Economics
Publication Name
As Heard on TV: Popular Music in Advertising
Publisher
Routledge
Item Length
9.2 in
Subject
General, Advertising & Promotion, Genres & Styles / Pop Vocal
Publication Year
2010
Series
Ashgate Popular and Folk Music Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.5 in
Author
Bethany Klein
Item Weight
12 Oz
Item Width
6.2 in
Number of Pages
178 Pages

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Product Information

The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.

Product Identifiers

Publisher
Routledge
ISBN-10
1409407640
ISBN-13
9781409407645
eBay Product ID (ePID)
84310470

Product Key Features

Number of Pages
178 Pages
Language
English
Publication Name
As Heard on TV: Popular Music in Advertising
Publication Year
2010
Subject
General, Advertising & Promotion, Genres & Styles / Pop Vocal
Type
Textbook
Subject Area
Music, Business & Economics
Author
Bethany Klein
Series
Ashgate Popular and Folk Music Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
12 Oz
Item Length
9.2 in
Item Width
6.2 in

Additional Product Features

Target Audience
College Audience
Dewey Decimal
306.48424
Lc Classification Number
Ml3790.K467 2010
Copyright Date
2009

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WRAP Ltd
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OX10 9TA
United Kingdom
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Btw-nummer:
  • GB 724498118
Handelsregistratienummer:
  • 03800600
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
KVK-nummer:
  • 03800600
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