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K. Scott Swan Interdisciplinary Approaches to Product Design, Innovat (Hardback)

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
Interdisciplinary Approaches to Product Design, Innovation, & Bra
Publication Name
Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing
Title
Interdisciplinary Approaches to Product Design, Innovation, & Bra
EAN
9781781900161
ISBN
9781781900161
Publisher
Emerald Publishing The Limited
Format
Hardcover
Release Year
2012
Release Date
05/09/2012
Language
English
Country/Region of Manufacture
GB
Item Height
1 in
Item Length
9.2 in
Item Width
6.1 in
Item Weight
22.4 Oz
Contributor
Shaoming Zou (Series edited by)
Author
Shaoming Zou
Genre
Business & Finance
Series
Advances in International Marketing Ser.
Subject Area
Business & Economics
Subject
Marketing / General, General, Marketing / Research
Publication Year
2012
Type
Textbook
Number of Pages
350 Pages

Over dit product

Product Information

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

Product Identifiers

Publisher
Emerald Publishing The Limited
ISBN-10
1781900167
ISBN-13
9781781900161
eBay Product ID (ePID)
117197971

Product Key Features

Author
Shaoming Zou
Publication Name
Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing
Format
Hardcover
Language
English
Subject
Marketing / General, General, Marketing / Research
Series
Advances in International Marketing Ser.
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Number of Pages
350 Pages

Dimensions

Item Length
9.2 in
Item Height
1 in
Item Width
6.1 in
Item Weight
22.4 Oz

Additional Product Features

LCCN
2021-276491
Intended Audience
Scholarly & Professional
Series Volume Number
23
Lc Classification Number
Hf5415.1255
Volume Number
Vol. 23
Table of Content
List of Contributors.About the contributors. Introduction. Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands. Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy. The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers' Evaluation of Luxury Brand Image: The Case of Taiwan. How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis'. Design in the Experience Economy: Using Emotional Design for Service Innovation. Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation. Reestablishing Styling as a Prime Interest for the Management of Design. Leadership Development by Design. Designing Empowerment - Design Thinking for Social Impact. Improving Collaborative Concept Evaluation Using Concept Aspect Profile. Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation. Modeling the Impact of Commitment-Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships. The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption. Born Globals: How are they Different'. Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing. Advances in international marketing. Advances in international marketing. Copyright page.
Copyright Date
2012
Dewey Decimal
658.827
Dewey Edition
23
Illustrated
Yes

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