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Tuned In: Uncover the Extraordinary Opportunities That Lead to B
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Bevindt zich in: NY, Verenigde Staten
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eBay-objectnummer:314543535515
Specificaties
- Objectstaat
- Title
- Tuned In: Uncover the Extraordinary Opportunities That Lead to B
- ISBN
- 9780470260364
- EAN
- 9780470260364
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 224 Pages
Over dit product
Product Information
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036x
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Number of Pages
224 Pages
Language
English
Publication Year
2008
Topic
Personal Success, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Lccn
2007-051634
Dewey Decimal
658.4/09
Lc Classification Number
Hf5386.S886 2008
Copyright Date
2008
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
Btw-nummer:
- GB 724498118
Handelsregistratienummer:
- 03800600
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
KVK-nummer:
- 03800600
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:314543535515
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Objectlocatie:
NY, Verenigde Staten
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Uitgesloten:
Alaska/Hawaï, Amerikaanse protectoraten, Argentinië, Barbados, Brazilië, China, Frans-Guyana, Frans-Polynesië, Guadeloupe, Ierland, Libië, Martinique, Mexico, Nieuw-Caledonië, Oekraïne, Russische Federatie, Réunion, Venezuela, Verenigd Koninkrijk, Zuid-Afrika
| Verzending en verwerking | Elk volgende object | Tot | Service | Levering*Zie opmerkingen over levering |
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| Gratis verzending | Gratis | Verenigde Staten | Voordelige verzending (USPS Media MailTM) | Geschatte levering tussen vr, 28 jun en ma, 1 jul tot 43230 |
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Wrong book sent and I received a prompt refund. Thank you.
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As described and on time. Rare item. Thank you very much.
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Book arrived on time, was packaged well and had no damage. Item was as described: Pages in very good condition with no marks or tears; cover and spine intact with no loose pages. Would buy from this vendor again. FYI: some people who've bought this same titled book elsewhere online, marketed by a different publisher, have rightly complained about errors in printing, etc.. With this publisher (Harper Collins) I found no repeated paragraphs on the same page or other mistakes. Hope this helps.