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Nudge: Improving Decisions about Health, Wealth and Happiness (Paperback or Soft

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Bevindt zich in: Grand Rapids, Michigan, Verenigde Staten
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eBay-objectnummer:313031506807
Laatst bijgewerkt op 05 mei 2024 05:36:00 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
ISBN
1912128039
EAN
9781912128037
Binding
TP
Book Title
Nudge : Improving Decisions about Health, Wealth and Happiness
Book Series
The Macat Library
Item Length
7.7 in
Publisher
Macat International The Limited
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.2 in
Author
Mark Egan
Genre
Education, Literary Criticism, Psychology, Business & Economics
Topic
Consumer Behavior, Decision-Making & Problem Solving, General
Item Width
5 in
Item Weight
4.8 Oz
Number of Pages
96 Pages

Over dit product

Product Information

When it was published in 2008, Richard Thaler and Cass Sunstein's Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought - which works on the basis that, overall, humans make rational decisions - by focusing instead on the 'irrational' cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can 'nudge' us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

Product Identifiers

Publisher
Macat International The Limited
ISBN-10
1912128039
ISBN-13
9781912128037
eBay Product ID (ePID)
240224354

Product Key Features

Author
Mark Egan
Book Title
Nudge : Improving Decisions about Health, Wealth and Happiness
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, Decision-Making & Problem Solving, General
Book Series
The Macat Library
Publication Year
2017
Type
Textbook
Genre
Education, Literary Criticism, Psychology, Business & Economics
Number of Pages
96 Pages

Dimensions

Item Length
7.7 in
Item Height
0.2 in
Item Width
5 in
Item Weight
4.8 Oz

Additional Product Features

Table of Content
Ways in to the Text Who are Richard H. Thaler and Cass R. Sunstein? What does Nudge: Improving Decisions About Health, Wealth, and Happiness Say? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited
Copyright Date
2017
Target Audience
College Audience

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