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Joe Grimm The Faygo Book (Paperback) (UK IMPORT)

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eBay-objectnummer:305418080380
Laatst bijgewerkt op 05 jun 2024 15:03:37 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
The Faygo Book
Publication Name
Faygo Book
Title
The Faygo Book
Author
Joe Grimm
Format
Trade Paperback
EAN
9780814345856
ISBN
9780814345856
Publisher
Wayne State University Press
Genre
Food & Drink
Subject
United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Regional & Ethnic / American / Middle Western States, Beverages / Non-Alcoholic
Release Year
2018
Release Date
30/10/2018
Language
English
Country/Region of Manufacture
US
Item Height
0.4 in
Item Length
10 in
Subject Area
Cooking, History
Publication Year
2018
Type
Textbook
Item Width
8 in
Number of Pages
136 Pages

Over dit product

Product Information

The story behind Faygo, a Detroit soft drink company since 1907. The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's ""pop alley,"" Faygo remained the last one standing. Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family-when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them-and add a pinch of innovation-not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product-award-winning classics (and some flops) that they insisted on calling ""pop"" despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay withFaygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country. The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere.

Product Identifiers

Publisher
Wayne State University Press
ISBN-10
0814345859
ISBN-13
9780814345856
eBay Product ID (ePID)
243080343

Product Key Features

Author
Joe Grimm
Publication Name
Faygo Book
Format
Trade Paperback
Language
English
Subject
United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Regional & Ethnic / American / Middle Western States, Beverages / Non-Alcoholic
Publication Year
2018
Type
Textbook
Subject Area
Cooking, History
Number of Pages
136 Pages

Dimensions

Item Length
10 in
Item Height
0.4 in
Item Width
8 in

Additional Product Features

LCCN
2018-943986
Intended Audience
Scholarly & Professional
Reviews
Long missing from our local annals is a comprehensive origin story of one of its most enduring brands. Proof that we've always been a city where folks from all over the world come to realize their biggest dreams, Joe Grimm's telling of the Faygo story is not only one of great American innovation but also that of never-say-die Detroit., When you think of quenching your thirst in Detroit, you think of Faygo, and when you think of Detroit's best storytellers, you think of Joe Grimm. There isn't a better writer to tell the story of the Motor City's unofficial beverage. Joe Grimm and Faygo go together like 'rock' and 'rye'!, Bubbly, refreshing, and fun, The Faygo Book is a loving look at the pop brand that helped define Detroit. Joe Grimm has created a nostalgic read that embraces the city's history with this special drink, the family that created it, and the foodies that adore it. Long live Faygo and all of its fans., Joe Grimm captures not only the history of Faygo but also the emotional connection Detroiters have with the brand. It's as if we've been invited to a conversation with Feigenson family members. The Faygo Book is a wonderful inside look at one of Detroit's most famous brands.
Copyright Date
2018
Dewey Decimal
338.7663620977434
Dewey Edition
23
Illustrated
Yes

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thanks it's great buy and it was here fast
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Great item. But its in Japanese. I figured it was English. My fault. Thank you