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Scott Berkun The Myths of Innovation (Paperback)

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Objectstaat
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Book Title
The Myths of Innovation
Title
The Myths of Innovation
ISBN-10
1449389627
EAN
9781449389628
ISBN
9781449389628
Genre
Business & Finance
Release Date
28/09/2010
Release Year
2010
Country/Region of Manufacture
US
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Myths of Innovation
Author
Scott Berkun
Publisher
O'reilly Media, Inc, USA
Subject
Business
Number of Pages
248 Pages

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Product Information

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: * Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. Sets us free to try and change the world. --Guy Kawasaki, Author of Art of The Start Small, simple, powerful: an innovative book about innovation. --Don Norman, author of Design of Everyday Things Insightful, inspiring, evocative, and just plain fun to read. It's totally great. --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) Methodically and entertainingly dismantling the cliches that surround the process of innovation. --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com Will inspire you to come up with breakthrough ideas of your own. --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick. --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Product Identifiers

Publisher
O'reilly Media, Inc, USA
ISBN-13
9781449389628
eBay Product ID (ePID)
94827788

Product Key Features

Author
Scott Berkun
Publication Name
The Myths of Innovation
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
248 Pages

Additional Product Features

Title_Author
Scott Berkun
Country/Region of Manufacture
United States

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