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Andrea R. Jain Peace Love Yoga (Paperback) (UK IMPORT)

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Specificaties

Objectstaat
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Book Title
Peace Love Yoga : the Politics of Global Spirituality
Publication Name
Peace Love Yoga
Title
Peace Love Yoga
Subtitle
The Politics of Global Spirituality
Author
Andrea R. Jain
Format
Trade Paperback
ISBN-10
0190888636
EAN
9780190888633
ISBN
9780190888633
Publisher
Oxford University Press, Incorporated
Genre
Religion
Release Date
07/10/2020
Release Year
2020
Language
English
Country/Region of Manufacture
US
Item Height
0.7in
Item Length
6.1in
Item Width
9.1in
Item Weight
13.6 Oz
Publication Year
2020
Topic
General
Number of Pages
224 Pages

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Product Information

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0190888636
ISBN-13
9780190888633
eBay Product ID (ePID)
7050033266

Product Key Features

Book Title
Peace Love Yoga : the Politics of Global Spirituality
Author
Andrea R. Jain
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2020
Genre
Religion
Number of Pages
224 Pages

Dimensions

Item Length
6.1in
Item Height
0.7in
Item Width
9.1in
Item Weight
13.6 Oz

Additional Product Features

Lc Classification Number
Bl624.J55 2020
Table of Content
No Bad Vibes: A Preface 1. Breathe Practice Repeat: Theorizing Neoliberal Spirituality, or, Religion Under neoliberal Capitalism 2. Good Karma: Debating Authenticity in the Study of Neoliberal Spirituality 3. Namaste All Day: Appropriating and Commodifying the Ancient, Exotic, and Evocative 4. Self Love Club: Neoliberal Feminism and the Call to Heal the Self, Not the System 5. Made in Bharat: Yoga as Political Ritual An Inside Job: Concluding Remarks Notes
Lccn
2020-008381
Dewey Decimal
204.09051
Intended Audience
Trade
Dewey Edition
23

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