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Pre-Commerce: How Companies and Custom..., Pearson, Bob

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Specificaties

Objectstaat
Heel goed: Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat ...
Title
Pre-Commerce: How Companies and Customers are Transforming Bus...
Book Title
Pre-Commerce: How Companies and Customers are Transforming Bus...
ISBN
0470928441
EAN
9780470928448
Binding
Hardback
Date of Publication
20110401
Release Title
Pre-Commerce: How Companies and Customers are Transforming Bus...
Artist
Pearson, Bob
Brand
N/A
Colour
N/A
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Item Height
228mm
Author
Dan Zehr, Bob Pearson
Publisher
John Wiley & Sons AND Sons LTD
Item Width
161mm
Subject
Business
Item Weight
532g
Number of Pages
320 Pages

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Product Information

Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell s global social media team and as a consultant to Fortune 1000 companies, worldwide. * Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now * Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills * Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff * Explores the concept of Pre-commerce --the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company s reach today * Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470928448
eBay Product ID (ePID)
97807643

Product Key Features

Author
Dan Zehr, Bob Pearson
Publication Name
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Format
Hardcover
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
228mm
Item Width
161mm
Item Weight
532g

Additional Product Features

Title_Author
Bob Pearson, Dan Zehr
Country/Region of Manufacture
United Kingdom

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