Afbeelding 1 van 1
Mona Mrad Michael R. Solomon Fashion & Luxury Marketing (Paperback)
Another great item from Rarewaves USA | Free delivery!
Objectstaat:
2 beschikbaar
Prijs:
US $106,93
OngeveerEUR 98,59
- Nu kopenMona Mrad Michael R. Solomon Fashion & Luxury Marketing (Paperback)
Verzendkosten:
Bevindt zich in: 60502, Verenigde Staten
Levering:
Geschatte levering tussen za, 1 jun en di, 4 jun tot 43230
Retourbeleid:
30 dagen om te retourneren. Koper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
- 97,2% positive feedback
Ingeschreven als zakelijke verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:296310983898
Specificaties
- Objectstaat
- Book Title
- Fashion & Luxury Marketing
- Title
- Fashion & Luxury Marketing
- ISBN-10
- 1526419254
- EAN
- 9781526419255
- ISBN
- 9781526419255
- Genre
- Business & Finance
- Subject
- Fashion & Design
- Release Date
- 04/28/2022
- Release Year
- 2022
- Country/Region of Manufacture
- GB
- Item Height
- 246mm
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Fashion and Luxury Marketing for Consumers
- Item Length
- 9.7in
- Publisher
- SAGE Publications, The Limited
- Item Width
- 7.4in
- Item Weight
- 25.8 Oz
- Number of Pages
- 408 Pages
Over dit product
Product Information
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526419254
ISBN-13
9781526419255
eBay Product ID (ePID)
5050433647
Product Key Features
Publication Name
Fashion and Luxury Marketing for Consumers
Format
Trade Paperback
Language
English
Publication Year
2022
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Length
9.7in
Item Width
7.4in
Item Weight
25.8 Oz
Additional Product Features
Lc Classification Number
Hd9940.A2
Reviews
'What a fantastic book! All key fashion marketing concepts, models and strategies are covered and directly applied to the contemporary fashion industry, making it a rare and valuable resource. A must-have for all students and lecturers across all fashion business courses!'
Table of Content
SECTION I: Introduction to Fashion MarketingChapter 1: Fashion Marketing: An introductionChapter 2: The Big Picture of the Fashion IndustryChapter 3: Understanding Fashion ChangeChapter 4: Ethical and Sustainable FashionSECTION II: Fashion Marketing StrategyChapter 5: Strategic Planning and Marketing InsightsChapter 6: Segmentation, Targeting and PositioningSECTION III: How Consumers Think About and Choose FashionChapter 7: Micro Factors: Perception, Learning and AttitudesChapter 8: Individual Consumer Dynamics: Motivation and the Self-ConceptChapter 9: Macro Factors: Group and Social Influence and Fashion Opinion LeadershipSECTION IV: Applying the Marketing MixChapter 10: Product Development, Branding and PricingChapter 11: Fashion Marketing CommunicationsChapter 12: Fashion Retailing and Distribution
Copyright Date
2022
Topic
Marketing / General, Economics / General
Lccn
2021-946025
Dewey Decimal
746.920688
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Rarewaves-USA
Kathryn Searle
10100 W Sample Rd
Ste 101
33065 Coral Springs, FL
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:296310983898
Verzending en verwerking
Objectlocatie:
60502, Verenigde Staten
Wordt verzonden naar:
Wereldwijd
Uitgesloten:
Afghanistan, Australië, Barbados, Bhutan, Brazilië, Brunei Darussalam, Canada, Duitsland, Frankrijk, Frans-Guyana, Frans-Polynesië, Guadeloupe, Israël, Italië, Jemen, Laos, Libië, Martinique, Mexico, Nieuw-Caledonië, Oekraïne, Oostenrijk, Russische Federatie, Réunion, Spanje, Venezuela, Verenigd Koninkrijk, Wit-Rusland, Zwitserland
| Verzending en verwerking | Elk volgende object | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|---|
| Gratis verzending | Gratis | Verenigde Staten | Economy Shipping | Geschatte levering tussen za, 1 jun en di, 4 jun tot 43230 |
| Verwerkingstijd |
|---|
| Wordt doorgaans binnen 2 werkdagen na ontvangst van betaling verzonden. |
| Belasting |
|---|
| Verkoper berekent btw in |
Btw voor objectnr.296310983898
Btw voor objectnr.296310983898
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
| Staat/provincie | Btw-tarief |
|---|
Retourbeleid
| Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
|---|---|---|
| 30 dagen | Geld terug, Vervanging | Koper betaalt voor retourzending |
De koper is verantwoordelijk voor de kosten van de retourzending.
| Details retourbeleid |
|---|
| Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Ingeschreven als zakelijke verkoper
Feedback verkoper (444.067)
7***l (60)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Arrived in good condition
g***1 (428)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
The item arrived quickly and exactly as described.
r***c (610)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Item arrived as described, but shipping took two weeks.