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Thom Hartmann Screwed: The Undeclared War Against the Middle Class an (Hardback)
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Specificaties
- Objectstaat
- Book Title
- Screwed: The Undeclared War Against the Middle Class and What We
- Title
- Screwed: The Undeclared War Against the Middle Class and What We
- EAN
- 9781576754146
- ISBN
- 9781576754146
- Genre
- Law & Politics
- Release Date
- 01/09/2006
- Release Year
- 2006
- Country/Region of Manufacture
- US
- Item Length
- 64mm
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Screwed: the Undeclared War Against the Middle Class and What We Can Do about It
- Item Height
- 95mm
- Publisher
- Berrett-Koehler
- Item Width
- 64mm
- Subject
- Government
- Item Weight
- 1g
- Number of Pages
- 256 Pages
Over dit product
Product Information
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
Product Identifiers
Publisher
Berrett-Koehler
ISBN-13
9781576754146
eBay Product ID (ePID)
94848833
Product Key Features
Publication Name
Screwed: the Undeclared War Against the Middle Class and What We Can Do about It
Format
Hardcover
Language
English
Subject
Government
Publication Year
2006
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
95mm
Item Width
64mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Objectbeschrijving van de verkoper
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- 05540102
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KVK-nummer:
- 05540102
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:285815235810
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