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Dynamics of International Advertising: Theoretic- 1433127598, paperback, Mueller

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Specificaties

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Redelijk: Een boek dat slijtage vertoont. De kaft kan enigszins beschadigd zijn, maar is als geheel ...
Book Title
Dynamics of International Advertising: Theoretical and Practical
ISBN
9781433127595
Publication Name
Dynamics of International Advertising : Theoretical and Practical Perspectives
Item Length
10in
Publisher
Lang A&G International Academic Publishers, Peter
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1in
Author
Barbara Mueller
Features
Revised
Item Width
7in
Item Weight
22.6 Oz
Number of Pages
354 Pages

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Product Information

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
1433127598
ISBN-13
9781433127595
eBay Product ID (ePID)
239741079

Product Key Features

Author
Barbara Mueller
Publication Name
Dynamics of International Advertising : Theoretical and Practical Perspectives
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2017
Type
Textbook
Number of Pages
354 Pages

Dimensions

Item Length
10in
Item Height
1in
Item Width
7in
Item Weight
22.6 Oz

Additional Product Features

Lc Classification Number
Hf5823.M829 2017
Edition Description
Revised Edition
Edition Number
3
Reviews
The third edition of Mueller's _Dynamics of International Advertising_ provides excellent, comprehensive coverage of current issues affecting global advertisers. The book provides rich conceptual frameworks and detailed, relevant examples. It is exceptionally strong in providing deep cultural insights for the reader. Moreover, the reader is left with much insight on the state of the art in planning and executing global advertising and marketing campaigns. The book takes a holistic corporate view, making it appropriate for use in both business schools and communications programs., International advertising and marketing scholars will find _Dynamics of International Advertising_ extremely useful. Barbara Mueller offers a fantastic aid to scholarship on a complex intermingling of culture, advertising, and consumers. With a wide range of examples illustrating current international advertising practices, this book should stimulate the improvement of our knowledge as to how firms can create an effective communication strategy for foreign markets., _International advertising and marketing scholars will find «Dynamics of International Advertising» extremely useful. Barbara Mueller offers a fantastic aid to scholarship on a complex intermingling of culture, advertising, and consumers. With a wide range of examples illustrating current international advertising practices, this book should stimulate the improvement of our knowledge as to how firms can create an effective communication strategy for foreign markets._, _The third edition of Mueller_s «Dynamics of International Advertising» provides excellent, comprehensive coverage of current issues affecting global advertisers. The book provides rich conceptual frameworks and detailed, relevant examples. It is exceptionally strong in providing deep cultural insights for the reader. Moreover, the reader is left with much insight on the state of the art in planning and executing global advertising and marketing campaigns. The book takes a holistic corporate view, making it appropriate for use in both business schools and communications programs._, International advertising and marketing scholars will find Dynamics of International Advertising extremely useful. Barbara Mueller offers a fantastic aid to scholarship on a complex intermingling of culture, advertising, and consumers. With a wide range of examples illustrating current international advertising practices, this book should stimulate the improvement of our knowledge as to how firms can create an effective communication strategy for foreign markets.
Copyright Date
2017
Topic
Business Aspects, Decision-Making & Problem Solving, Advertising & Promotion
Lccn
2016-040170
Dewey Decimal
659.1
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Art, Business & Economics

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