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Nike Culture: The Sign of the Swoosh Cultural Icons by Robert Goldman Paperback
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Bevindt zich in: Rome, Georgia, Verenigde Staten
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eBay-objectnummer:265939975615
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- Subject
- Business Aspects, Sociology / General, General, Advertising & Promotion
- Subjects
- Art & Culture
- Modified Item
- No
- Age Level
- Adults
- Country/Region of Manufacture
- United States
- Book Title
- Nike Culture
- ISBN
- 9780761961499
- Subject Area
- Business & Economics, Sports & Recreation, Social Science
- Publication Name
- Nike Culture : the Sign of the Swoosh
- Item Length
- 9.5 in
- Publisher
- SAGE Publications, The Limited
- Series
- Cultural Icons Ser.
- Publication Year
- 1999
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 8 in
- Item Weight
- 18 Oz
- Number of Pages
- 208 Pages
Over dit product
Product Information
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nikes advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
0761961496
ISBN-13
9780761961499
eBay Product ID (ePID)
1880992
Product Key Features
Publication Name
Nike Culture : the Sign of the Swoosh
Format
Trade Paperback
Language
English
Subject
Business Aspects, Sociology / General, General, Advertising & Promotion
Series
Cultural Icons Ser.
Publication Year
1999
Type
Textbook
Subject Area
Business & Economics, Sports & Recreation, Social Science
Number of Pages
208 Pages
Dimensions
Item Length
9.5 in
Item Height
0.5 in
Item Width
8 in
Item Weight
18 Oz
Additional Product Features
LCCN
98-061739
Intended Audience
College Audience
Lc Classification Number
Hf5805.G65 1998
Reviews
In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant--that which can be printed down of Nike's complex and transforming advertising approach., 'This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike' - Sport, Education and Society, "In ‘Nike Culture,’ part of the Sage ‘Core Cultural Icons’ series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book ‘Nike Culture’ is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike’s intertextuality. This book’s drive, its strength, comes from the identification of ‘the swoosh’ as the constant—that which can be printed down of Nike’s complex and transforming advertising approach." , "In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant-that which can be printed down of Nike's complex and transforming advertising approach." , The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society., "In e~Nike Culture,e(tm) part of the Sage e~Core Cultural Iconse(tm) series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book e~Nike Culturee(tm) is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nikee(tm)s intertextuality. This booke(tm)s drive, its strength, comes from the identification of e~the swooshe(tm) as the constante"that which can be printed down of Nikee(tm)s complex and transforming advertising approach.", "In Nike Culture, " part of the Sage Core Cultural Icons " series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book Nike Culture " is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike "s intertextuality. This book "s drive, its strength, comes from the identification of the swoosh " as the constant-that which can be printed down of Nike "s complex and transforming advertising approach.", "In 'Nike Culture,' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of 'the swoosh' as the constant--that which can be printed down of Nike's complex and transforming advertising approach." , "In 'e~Nike Culture,'e(tm) part of the Sage 'e~Core Cultural Icons'e(tm) series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'e~Nike Culture'e(tm) is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike'e(tm)s intertextuality. This book'e(tm)s drive, its strength, comes from the identification of 'e~the swoosh'e(tm) as the constant'e"that which can be printed down of Nike'e(tm)s complex and transforming advertising approach." , "In '¬~Nike Culture,' part of the Sage '¬~Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book '¬~Nike Culture' is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike's intertextuality. This book's drive, its strength, comes from the identification of '¬~the swoosh' as the constant'¬"that which can be printed down of Nike's complex and transforming advertising approach." , "The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society."
Table of Content
Suddenly the Swoosh Is EverywhereJust Metacommunicate It Nike and the Construction of a Celebrity DemocracyReflexivity and IrreverenceAlienation, Hope and Transcendence Determinism or Determination?Transcending Difference? Representing Women in Nikes WorldThere Are Many Paths to Heaven"Just Do It," but Not on "My Planet"
Copyright Date
1999
Dewey Decimal
659.1/96887/0973
Dewey Edition
21
Illustrated
Yes
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eBay-objectnummer:265939975615
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