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Oliver White Horne 'Cosmo Woman' (Paperback)

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Specificaties

Objectstaat
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Book Title
'Cosmo Woman'
Publication Name
'cosmo Woman' : the World of Women's Magazines
Title
'Cosmo Woman'
Subtitle
The World of Women's Magazines
Author
Oliver Whitehorne
Format
Hardcover
ISBN-10
1861712855
EAN
9781861712851
ISBN
9781861712851
Edition
4th Revised ed.
Publisher
Crescent Moon Publishing
Genre
Language & Reference
Subject
Business & Finance
Release Date
01/10/2010
Release Year
2010
Language
English
Country/Region of Manufacture
GB
Item Height
234mm
Item Length
156mm
Item Width
9mm
Item Weight
245g
Publication Year
2010
Type
Textbook
Number of Pages
168 Pages

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Product Information

COSMO WOMAN This is one of the few full-length explorations of the women's magazine market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism. As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines. The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail. EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN" Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

Product Identifiers

Publisher
Crescent Moon Publishing
ISBN-10
1861712855
ISBN-13
9781861712851
eBay Product ID (ePID)
122054208

Product Key Features

Author
Oliver Whitehorne
Publication Name
'cosmo Woman' : the World of Women's Magazines
Format
Hardcover
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
168 Pages

Additional Product Features

Lc Classification Number
Pn4835.5
Edition Number
4
Copyright Date
2010
Topic
Publishing, Media Studies, Popular Culture, Women's Studies, Composition & Creative Writing
Dewey Decimal
302.2324082
Dewey Edition
22
Illustrated
Yes
Genre
Language Arts & Disciplines, Social Science

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