Afbeelding 1 van 1
THE CUSTOMER LEARNING CURVE: CREATING PROFITS FROM By Karl Hellman & Ardis Burst
Excellent Condition! Quick & Free Delivery in 2-14 days
Objectstaat:
“Book is in Very Good Condition. Text will be unmarked. May show some signs of use or wear. Will ”... Meer lezenover objectstaat
Prijs:
US $16,49
OngeveerEUR 15,34
- Nu kopenTHE CUSTOMER LEARNING CURVE: CREATING PROFITS FROM By Karl Hellman & Ardis Burst
Verzendkosten:
Bevindt zich in: US, Verenigde Staten
Levering:
Geschatte levering tussen ma, 24 jun en vr, 28 jun tot 43230
Retourbeleid:
30 dagen om te retourneren. Verkoper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
Ingeschreven als zakelijke verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:226091747062
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- ISBN-10
- 0324226675
- Book Title
- The Customer Learning Curve: Creating Profits from Marketing
- ISBN
- 9780324226676
- Subject Area
- Education, Business & Economics
- Publication Name
- Customer Learning Curve : Creating Profits from Marketing Chaos
- Publisher
- Cengage South-Western
- Item Length
- 9 in
- Subject
- Marketing / General, Customer Relations, Teaching Methods & Materials / General
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 17.6 Oz
- Item Width
- 6.2 in
- Number of Pages
- 210 Pages
Over dit product
Product Information
Examines various aspects of selling a product or service from the customer's point of view. This work enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It also helps you cope with too many choices, deal effectively with disruption, and make midcourse corrections.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324226675
ISBN-13
9780324226676
eBay Product ID (ePID)
30202150
Product Key Features
Number of Pages
210 Pages
Language
English
Publication Name
Customer Learning Curve : Creating Profits from Marketing Chaos
Publication Year
2003
Subject
Marketing / General, Customer Relations, Teaching Methods & Materials / General
Type
Textbook
Subject Area
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
17.6 Oz
Item Length
9 in
Item Width
6.2 in
Additional Product Features
LCCN
2003-041799
Dewey Edition
21
Reviews
The most important marketing process takes place in your client’s mind. I never cease to be amazed at how the customer’s perspective integrates organizational silos (marketing, sales, customer service and operations) and serves as the pathway to breakthrough results. This book is full of uncommon knowledge about common problems. It serves as the cornerstone of our client engagements., The second advantage is that it provides a road map for finding the right numbers and crunching them. Spreadsheets made it easy to crunch numbers, and the Internet made it easy to find numbers, and now Hellman and Burst make it easy to put the two together so that a reasonably thoughtful practitioner can do the right analysis with the right data. This book should be on the bookshelf of anyone who has a task like ?prepare annual marketing plan? on their to-do list., [The Customer Learning Curve helps Earthlink deal with the disruptions it faces almost routinely, says its president.] During times of change, strategic marketers are faced with a combination of too much new information and the chaos of trying to organize the information usefully. The Customer Learning Curve provides a framework for sorting through and making sense out of the overwhelming amount of information available today. Getting information is not the problem. It's understanding it and taking correct action in these disruptive situations that's the challenge., Tools like the Customer Learning Curve have made a significant contribution to making world-class product management a source of competitive advantage and a means to serving our clients better at JPMorgan. It is a prime example of the power of the Customer Learning Curve's client-centered, fact-based approach to marketing that we've begun to implement., The most important marketing process takes place in your client's mind. I never cease to be amazed at how the customer's perspective integrates organizational silos (marketing, sales, customer service and operations) and serves as the pathway to breakthrough results. This book is full of uncommon knowledge about common problems. It serves as the cornerstone of our client engagements.
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
658.8/342
Lc Classification Number
Hf5415
Table of Content
1. Marketing Chaos, and What to Do About It 2. Who Needs What Your Company Sells? 3. Who Is Aware of Your Offering and Its Benefits 4. Who Can Access Your Product or Service 5. Are Your Customers Motivated? 6. What Influences Purchase? Pricing and Selling Your Product or Service 7. Who Learns How to Use Your Product or Service? 8. Do Your Customers Experience Value? 9. Are You Creating Loyal Users? 10. How to Create Profits from Marketing Chaos References Index
Copyright Date
2004
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Collectible Books and Music LLC
CBM LLC
316 California Ave
# 801
89509 Reno, NV
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:226091747062
Verzending en verwerking
Objectlocatie:
US, Verenigde Staten
Wordt verzonden naar:
Afghanistan, Albanië, Algerije, Andorra, Angola, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama's, Bahrein, Bangladesh, België, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana, Brazilië, Brunei Darussalam, Bulgarije, Burkina Faso, Burundi, Cambodja, Canada, Centraal-Afrikaanse Republiek, Chili, China, Colombia, Costa Rica, Cyprus, Democratische Republiek Congo, Denemarken, Djibouti, Dominicaanse Republiek, Duitsland, Ecuador, Egypte, El Salvador, Equatoriaal-Guinea, Eritrea, Estland, Ethiopië, Fiji, Filipijnen, Finland, Frankrijk, Gabon, Gambia, Georgië, Ghana, Gibraltar, Grenada, Griekenland, Groenland, Guatemala, Guinee, Guinee-Bissau, Guyana, Haïti, Honduras, Hongarije, Hongkong, IJsland, Ierland, India, Indonesië, Israël, Italië, Ivoorkust, Jamaica, Japan, Jemen, Jordanië, Kaaimaneilanden, Kaapverdische eilanden, Kameroen, Kazachstan, Kenia, Kirgizië, Kiribati, Koeweit, Kroatië, Laos, Lesotho, Letland, Libanon, Liberia, Liechtenstein, Litouwen, Luxemburg, Macau, Macedonië, Madagaskar, Malawi, Maldiven, Maleisië, Mali, Malta, Marokko, Mauritanië, Mauritius, Mexico, Moldavië, Monaco, Mongolië, Montenegro, Montserrat, Mozambique, Namibië, Nauru, Nederland, Nepal, Nicaragua, Nieuw-Zeeland, Niger, Nigeria, Noorwegen, Oeganda, Oezbekistan, Oman, Oostenrijk, Pakistan, Panama, Papoea-Nieuw-Guinea, Paraguay, Peru, Polen, Portugal, Qatar, Republiek Congo, Roemenië, Rwanda, Saint Kitts en Nevis, Saint Lucia, Saint Vincent en de Grenadines, San Marino, Saudi-Arabië, Senegal, Servië, Seychellen, Sierra Leone, Singapore, Slovenië, Slowakije, Solomoneilanden, Spanje, Sri Lanka, Suriname, Swaziland, Tadzjikistan, Taiwan, Tanzania, Thailand, Togo, Tonga, Trinidad en Tobago, Tsjaad, Tsjechië, Tunesië, Turkije, Turkmenistan, Turks- en Caicoseilanden, Uruguay, Vanuatu, Vaticaanstad, Verenigd Koninkrijk, Verenigde Arabische Emiraten, Verenigde Staten, Vietnam, Wallis en Futuna, Westelijk Samoa, Zambia, Zimbabwe, Zuid-Afrika, Zuid-Korea, Zweden, Zwitserland
Uitgesloten:
APO/FPO, Amerikaanse protectoraten, Barbados, Frans-Guyana, Frans-Polynesië, Guadeloupe, Libië, Martinique, Nieuw-Caledonië, Oekraïne, Russische Federatie, Réunion, Venezuela
| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Economy Shipping | Geschatte levering tussen ma, 24 jun en vr, 28 jun tot 43230 |
| Verwerkingstijd |
|---|
| Wordt doorgaans binnen 3 werkdagen na ontvangst van betaling verzonden. |
| Belasting |
|---|
| Verkoper berekent btw in |
Btw voor objectnr.226091747062
Btw voor objectnr.226091747062
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
| Staat/provincie | Btw-tarief |
|---|
Retourbeleid
| Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
|---|---|---|
| 30 dagen | Geld terug | Verkoper betaalt voor retourzending |
De verkoper is verantwoordelijk voor de kosten van de retourzending.
| Details retourbeleid |
|---|
| Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Populaire rubrieken in deze winkel
Ingeschreven als zakelijke verkoper
Feedback verkoper (265.271)
2***c (1106)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Thank you it has been a pleasure doing business with you.. fast and friendly service
0***n (6718)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
A++ transaction
a***r (359)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Good condition, couldn't be more pleased.