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The Social Media Advantage: An Essential Handbook for Small Business
by Berkley, Holly; Walter, Amanda | PB | Good
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Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781770401426
- Subject Area
- Computers, Business & Economics
- Publication Name
- Social Media Advantage : an Essential Handbook for Small Business
- Publisher
- Self-Counsel Press, Incorporated
- Item Length
- 9.8 in
- Subject
- Customer Relations, Web / Social Media, E-Commerce / Internet Marketing
- Publication Year
- 2013
- Series
- 101 for Small Business Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.3 in
- Item Weight
- 11.4 Oz
- Item Width
- 8.2 in
- Number of Pages
- 152 Pages
Over dit product
Product Information
Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won't break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses. The Social Media Advantage is a book that demonstrates you don't need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits. Using case studies and examples, Berkley teaches readers how to: - Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more - Create and execute a social media plan Web/Social Networking - Maximize the benefits of social media and avoid the pitfalls - Maintain your online presence efficiently - Build up your list of friends and followers - Network to effectively expand your customer or client base - Maintain a professional voice for your business Unlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. The Social Media Advantage gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success!
Product Identifiers
Publisher
Self-Counsel Press, Incorporated
ISBN-10
1770401423
ISBN-13
9781770401426
eBay Product ID (ePID)
117268173
Product Key Features
Number of Pages
152 Pages
Language
English
Publication Name
Social Media Advantage : an Essential Handbook for Small Business
Publication Year
2013
Subject
Customer Relations, Web / Social Media, E-Commerce / Internet Marketing
Type
Textbook
Subject Area
Computers, Business & Economics
Series
101 for Small Business Ser.
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
11.4 Oz
Item Length
9.8 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/72
Lc Classification Number
Hf5415.1265
Table of Content
CONTENTSvi The Social Media Advantage: An essential handbook for small businessReaching Your Goals With Twitter 25Who's on Facebook? 26Getting to Know Generation Y(Your Future Employees/Clients/Vendors) 28Why Blog? 28Differentiate Your Social Strategies 313 Amplifying Your Communication Efforts 33Practice Patience When Starting YourSocial Media Campaign 35Participate Unselfishly 36Make the Most of Your Offline Assets 42How Often Should You Tweet, Post, Comment...' 45Consider the Benefit Social Media PlaysInto Your Google Ranking 46A Look At Amplification Strategies By Social Network 48Facebook 48LinkedIn 55Twitter 57YouTube 59Blogging 60Google+ 62Yelp 634 Engaging Your Most Valuable Asset:The Role Employees and CustomersPlay in Your Social Media Strategy 65Identifying Internal Social Media Collaborators 66Strength in Numbers 70Keep Marketing Goals in the Forefront 72Employee Training 74Choosing the Right Employees to Carry the Company Voice 76Recommended Employee Guidelines 77Contents vii5 Expert Positioning 81Investing in Multiple Thought Leadership RolesWithin Your Company 82Become a Part of the Conversation 83Building Your Fan Base 88Using a Blog for Expert Positioning 89Leverage Existing Thought Leaders' Blogs,to Promote Your Own Ideas 89Get Conversations Going on Your Own Blog 90Optimizing Your Blog for the Search Engines 91Promoting Your Blog post on Other Social Networks 92Self-promotion on Facebook and LinkedIn 93Ideas for Saving Time on Content Creation 956 Building and Nurturing Communities 99Key Benefits of Building an Online Community 101Building Your Own Social Networking Site 101Designating a Community Manager 103Online Communities Need Loyal Members 1077 Evaluation Strategies 117Defining the Health of Your Online Community 118Tracking Social Listening 119Google Analytics 121Measuring Search Engine Optimization 122Tracking Through URL Shorteners 123Facebook Insights 1238 The Future of Social Media 125Growth of Location-Based Social Networking 126The Reputation Economy is Coming 128The Critical Role of Influencers in YourSocial Media Strategy 129viii The Social Media Advantage: An essential handbook for small businessHow Social Media Will Impact Journalism 130Further Customization of Social Networks and Tools 130More Connected Buildings and Spaces in the Future 131Glossary 133About The Author 141
Copyright Date
2012
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