Afbeelding 1 van 1
Basics Marketing 02: Online Marketing by Sheehan, Brian
by Sheehan, Brian | PB | Good
Objectstaat:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Meer lezenover objectstaat
Verzendkosten:
Bevindt zich in: Aurora, Illinois, Verenigde Staten
Levering:
Geschatte levering tussen do, 6 jun en ma, 10 jun tot 43230
Retourbeleid:
30 dagen om te retourneren. Verkoper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
- 99% positive feedback
Ingeschreven als zakelijke verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:195065497234
Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9782940411337
- Publication Name
- Basics Marketing 02: Online Marketing
- Item Length
- 9.1in
- Publisher
- Bloomsbury Publishing
- Publication Year
- 2010
- Series
- Basics Marketing Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Item Width
- 6.4in
- Item Weight
- 19.2 Oz
- Number of Pages
- 184 Pages
Over dit product
Product Information
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
2940411336
ISBN-13
9782940411337
eBay Product ID (ePID)
84518288
Product Key Features
Publication Name
Basics Marketing 02: Online Marketing
Format
Trade Paperback
Language
English
Publication Year
2010
Series
Basics Marketing Ser.
Type
Textbook
Number of Pages
184 Pages
Dimensions
Item Length
9.1in
Item Height
0.7in
Item Width
6.4in
Item Weight
19.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Reviews
'Brian Sheehan’s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing get's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.’ Antony Young, CEO, Optimedia International US inc., 'Brian Sheehanrs"s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketingget's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.rs" Antony Young, CEO, Optimedia International US inc., 'Brian Sheehanrs"s excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network, 'Brian Sheehan's excellent book will provide readers with a strong grasp of on-line marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currentlywork in advertising. It is comprehensive, engaging and highly enjoyable.' Mike Cooper, worldwide CEO, PHD Network 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing get's you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.' Antony Young, CEO, Optimedia International US inc.
Table of Content
Introduction. The digital media revolution: What is the digital revolution?; How has the digital revolution changed media?; How has the digital revolution affected consumers?; Case study: Telecom New Zealand adopt a multimedia approach; Questions and exercises. Search marketing: Is search really considered marketing? From marketing push to consumer pull; Case study: Google versus Bing; Questions and exercises. E-commerce and e-branding: The internet as storefront; Online as a branding opportunity; Building great brand websites; Measuring return on investment (ROI); Case study: eBay develop e-commerce communities; Questions and exercises. Advertising on the web: Display advertising; Advertising creativity beyond display ads; E-mail marketing; New approaches to creative media; When is offline the best way to advertise online?; Case study: Burger King become online innovators; Questions and exercises. The social web: The fifth estate?; Social networks; Second life and MMORPGs; Case study: Barack Obama's election campaign; Questions and exercises. Online applications and mobile marketing: Cloud computing and widgets; Mobile phone marketing; Case study: ESPN's online and mobile programming; Questions and exercises. Measurement and analytics: A wealth of riches or information overload?; Making analytics actionable; Problems with online measurement; Case study: DOve and the communications optimisation process; Questions and exercises. Ethical approaches: Privacy; Online marketing to children; Case study: Geppetto and responsible marketing to children; Questions and exercises. Final thoughts. Acknowledgements. Index. Picture credits. Working with ethics.
Copyright Date
2010
Target Audience
College Audience
Topic
E-Commerce / Internet Marketing
Dewey Decimal
658.8
Illustrated
Yes
Genre
Business & Economics
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:195065497234
Verzending en verwerking
Objectlocatie:
Aurora, Illinois, Verenigde Staten
Wordt verzonden naar:
Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Andorra, Angola, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama's, Bahrein, Bangladesh, België, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana, Brazilië, Britse Maagdeneilanden, Brunei Darussalam, Bulgarije, Burkina Faso, Burundi, Cambodja, Canada, Centraal-Afrikaanse Republiek, Chili, China, Colombia, Comoren, Cookeilanden, Costa Rica, Cyprus, Democratische Republiek Congo, Denemarken, Djibouti, Dominica, Dominicaanse Republiek, Duitsland, Ecuador, Egypte, El Salvador, Equatoriaal-Guinea, Eritrea, Estland, Ethiopië, Falklandeilanden (Islas Malvinas), Fiji, Filipijnen, Finland, Frankrijk, Gabon, Gambia, Georgië, Ghana, Gibraltar, Grenada, Griekenland, Groenland, Guam, Guatemala, Guernsey, Guinee, Guinee-Bissau, Guyana, Haïti, Honduras, Hongarije, Hongkong, IJsland, Ierland, India, Indonesië, Irak, Israël, Italië, Ivoorkust, Jamaica, Japan, Jemen, Jersey, Jordanië, Kaaimaneilanden, Kaapverdische eilanden, Kameroen, Kazachstan, Kenia, Kirgizië, Kiribati, Koeweit, Kroatië, Laos, Lesotho, Letland, Libanon, Liberia, Liechtenstein, Litouwen, Luxemburg, Maagdeneilanden (VS), Macau, Macedonië, Madagaskar, Malawi, Maldiven, Maleisië, Mali, Malta, Marokko, Marshalleilanden, Mauritanië, Mauritius, Mayotte, Mexico, Micronesië, Moldavië, Monaco, Mongolië, Montenegro, Montserrat, Mozambique, Namibië, Nauru, Nederland, Nederlandse Antillen, Nepal, Nicaragua, Nieuw-Zeeland, Niger, Nigeria, Niue, Noorwegen, Oeganda, Oezbekistan, Oman, Oostenrijk, Pakistan, Palau, Panama, Papoea-Nieuw-Guinea, Paraguay, Peru, Polen, Portugal, Puerto Rico, Qatar, Republiek Congo, Roemenië, Rwanda, Saint Kitts en Nevis, Saint Lucia, Saint Pierre en Miquelon, Saint Vincent en de Grenadines, San Marino, Saudi-Arabië, Senegal, Servië, Seychellen, Sierra Leone, Singapore, Sint-Helena, Slovenië, Slowakije, Solomoneilanden, Somalië, Spanje, Spitsbergen en Jan Mayen, Sri Lanka, Suriname, Swaziland, Tadzjikistan, Taiwan, Tanzania, Thailand, Togo, Tonga, Trinidad en Tobago, Tsjaad, Tsjechië, Tunesië, Turkije, Turkmenistan, Turks- en Caicoseilanden, Tuvalu, Uruguay, Vanuatu, Vaticaanstad, Verenigd Koninkrijk, Verenigde Arabische Emiraten, Vietnam, Wallis en Futuna, Wereldwijd, Westelijk Samoa, Westelijke Sahara, Wit-Rusland, Zambia, Zimbabwe, Zuid-Afrika, Zuid-Korea, Zweden, Zwitserland
Uitgesloten:
Barbados, Frans-Guyana, Frans-Polynesië, Guadeloupe, Libië, Martinique, Nieuw-Caledonië, Oekraïne, Russische Federatie, Réunion, Venezuela
| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Economy Shipping | Geschatte levering tussen do, 6 jun en ma, 10 jun tot 43230 |
| US $15,99 (ongeveer EUR 14,73) | Verenigde Staten | Expedited Shipping | Geschat op of vóór wo, 5 jun tot 43230 |
| Belasting |
|---|
| Verkoper berekent btw in |
Btw voor objectnr.195065497234
Btw voor objectnr.195065497234
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
| Staat/provincie | Btw-tarief |
|---|---|
| Missouri (MO) | 8.238% |
Retourbeleid
| Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
|---|---|---|
| 30 dagen | Geld terug | Verkoper betaalt voor retourzending |
De verkoper is verantwoordelijk voor de kosten van de retourzending.
| Details retourbeleid |
|---|
| Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Ingeschreven als zakelijke verkoper
Feedback verkoper (5.203.735)
6***h (351)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Excellent all around
6***h (351)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Excellent all around
e***l (10819)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
THIS MAY HAVE BEEN DELIVERED BY THE POST AWFUL,......BUT NOT TO ME. PAA