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Reverse Innovation: Create Far from Home, Win Everywhere
by Govindarajan, Vijay; Trimble, Chris | HC | VeryGood
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Meer lezenover objectstaat
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Bevindt zich in: Aurora, Illinois, Verenigde Staten
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eBay-objectnummer:193337516274
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781422157640
- Book Title
- Reverse Innovation : Create Far from Home, Win Everywhere
- Publisher
- Harvard Business Review Press
- Item Length
- 9.2 in
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Globalization, General, International / General, Management, Strategic Planning
- Item Weight
- 16.5 Oz
- Item Width
- 6.1 in
- Number of Pages
- 256 Pages
Over dit product
Product Information
Reverse Innovation introduces the idea of developing in emerging markets first--instead of scaling down rich world products--to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422157644
ISBN-13
9781422157640
eBay Product ID (ePID)
120483430
Product Key Features
Book Title
Reverse Innovation : Create Far from Home, Win Everywhere
Number of Pages
256 Pages
Language
English
Publication Year
2012
Topic
Globalization, General, International / General, Management, Strategic Planning
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16.5 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." — Forbes.ru Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, "Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners." -- strategy+business magazine "The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading." -- Globe & Mail "...a book that offers provocative insights into the quickly changing dynamics of the global economy." "The book is rich with examples..." -- The Wall Street Journal "In Reverse Innovation , [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." -- The Financial Times "The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It''s a useful and even inspiring read for any executive who cares about the future of business innovation." -- Fortune.com " Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers." -- Stanford Social Innovation Review "This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy." -- Developing Leaders "Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." -- Fortune (India) "This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." -- Publishers Weekly "This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise." -- 800 CEO READ "A well-researched and thoughtful book." -- The Irish Times "This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." -- Forbes.ru ADVANCE PRAISE "Govindarajan and Trimble offer a framework for the next phase of globalization." -- Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric " Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." -- Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. "Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." -- William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." -- Omar Ishrak, Chief Executive Officer, Medtronic, Inc. "As the world's economic center of gravity continues to shift--and as new consumers continue to emerge--it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." -- Ajay Banga, President and Chief Executive Officer, MasterCard "I wish I had this book ten years ago." -- Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, …a book that offers provocative insights into the quickly changing dynamics of the global economy." The book is rich with examples…" — The Wall Street Journal In Reverse Innovation , [the authors] argue that…western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." — The Financial Times The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe." — Fortune.com Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." — Fortune (India) This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." — Publishers Weekly This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." — Forbes.ru Govindarajan and Trimble offer a framework for the next phase of globalization." — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." — William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." — Omar Ishrak, Chief Executive Officer, Medtronic, Inc. As the world's economic center of gravity continues to shift—and as new consumers continue to emerge—it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." — Ajay Banga, President and Chief Executive Officer, MasterCard I wish I had this book ten years ago." — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies, "The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading." -- Globe & Mail "...a book that offers provocative insights into the quickly changing dynamics of the global economy." "The book is rich with examples..." -- The Wall Street Journal "In Reverse Innovation , [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable." -- The Financial Times "The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It''s a useful and even inspiring read for any executive who cares about the future of business innovation." -- Fortune.com " Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers." -- Stanford Social Innovation Review "This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy." -- Developing Leaders "Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that's affecting the way they look at markets." -- Fortune (India) "This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century." -- Publishers Weekly "This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise." -- 800 CEO READ "A well-researched and thoughtful book." -- The Irish Times "This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also." -- Forbes.ru "Govindarajan and Trimble offer a framework for the next phase of globalization." -- Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric " Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets." -- Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co. "Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future." -- William D. Green, Chairman, Accenture "Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations." -- Omar Ishrak, Chief Executive Officer, Medtronic, Inc. "As the world's economic center of gravity continues to shift--and as new consumers continue to emerge--it's clear that the logic and business practices that drove yesterday's success won't drive tomorrow's." -- Ajay Banga, President and Chief Executive Officer, MasterCard "I wish I had this book ten years ago." -- Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies
Lccn
2011-040347
Dewey Decimal
658.4/063
Lc Classification Number
Hd62.4.G683 2012
Copyright Date
2012
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