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Silent Selling: Best Practices And Effective Strategies In Visual Merchandis...

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eBay-objectnummer:186443346870
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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Release Year
2006
Book Title
Silent Selling: Best Practices And Effective Strategies In Vis...
ISBN
9781563673962
Subject Area
Design, Business & Economics
Publication Name
Silent Selling : Best Practices and Effective Strategies in Visual Merchandising
Item Length
11 in
Publisher
Fairchild Books
Subject
Industries / Retailing, Fashion & Accessories, Industries / Fashion & Textile Industry
Publication Year
2006
Type
Study Guide
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Judith Bell, Kate Ternus
Educational Level
High School, Elementary School
Features
Revised
Item Width
8.5 in
Item Weight
41.6 Oz
Number of Pages
416 Pages

Over dit product

Product Information

This new edition of Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts? recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare- Innovate model. With these informational tools, students can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.

Product Identifiers

Publisher
Fairchild Books
ISBN-10
1563673967
ISBN-13
9781563673962
eBay Product ID (ePID)
102859471

Product Key Features

Author
Judith Bell, Kate Ternus
Publication Name
Silent Selling : Best Practices and Effective Strategies in Visual Merchandising
Format
Hardcover
Language
English
Educational Level
High School, Elementary School
Features
Revised
Subject
Industries / Retailing, Fashion & Accessories, Industries / Fashion & Textile Industry
Publication Year
2006
Type
Study Guide
Subject Area
Design, Business & Economics
Number of Pages
416 Pages

Dimensions

Item Length
11 in
Item Height
1.2 in
Item Width
8.5 in
Item Weight
41.6 Oz

Additional Product Features

Edition Number
3
LCCN
2005-926490
Lc Classification Number
Hf5845
Edition Description
Revised Edition
Table of Content
* Preparation for Visual Creativity * Creative Thinking: Getting Out of the Box * What is Visual Merchandising? * Core Design Strategies * Practices and Strategies for the Selling Floor * Layout and Fixtures for Fashion Apparel * Fashion Apparel Wall Setups * Fashion Apparel and Accessory Coordination * Home Fashion Presentation * Communicating Retail Atmospherics * Signing * Lighting * Visual Practices for Nontraditional Venues * Grocery and Food Service Stores * Nontraditional Retailing * * Tools and Techniques for Merchandise Display * The Magic of the Display Window * Mannequins and Mannequin Alternatives * Building a Visual Merchandising Department * Career Strategies * Visual Merchandising Careers NEW TO THIS EDITION * Many new and updated photographs and illustrations * Photo comparisons analysing the stretch-the-brand movement, different home fashion store designs and various signing styles * Summaries of books on personal branding and working with right and left brain personalities that will engage students in a discussion of strategies invaluable in building relationships TEXT FEATURES * Instructor's Guide includes suggested course outlines, supplementary activities and suggested exam questions for each chapter
Copyright Date
2005
Target Audience
Elementary/High School
Dewey Decimal
659.1
Dewey Edition
23
Illustrated
Yes

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