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ADVERTISING AND SOCIETIES: GLOBAL ISSUES, SECOND EDITION By Barbara NEW

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
ISBN-10
1433103850
Book Title
Advertising and Societies: Global Issues, Second Edition
Genre
Art, Business & Economics, Language Arts & Disciplines
Item Height
9.9 inches
ISBN
9781433103858
Item Length
9.1in
Publisher
Lang A&G International Academic Publishers, Peter
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Author
Katherine T. Frith, Barbara Mueller
Features
Revised
Topic
Marketing / General, Communication Studies, Business Aspects, Advertising & Promotion
Item Width
6.3in
Item Weight
21.9 Oz
Number of Pages
264 Pages

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Product Information

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
1433103850
ISBN-13
9781433103858
eBay Product ID (ePID)
81823636

Product Key Features

Author
Katherine T. Frith, Barbara Mueller
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, Communication Studies, Business Aspects, Advertising & Promotion
Publication Year
2010
Type
Textbook
Genre
Art, Business & Economics, Language Arts & Disciplines
Number of Pages
264 Pages

Dimensions

Item Length
9.1in
Item Width
6.3in
Item Weight
21.9 Oz

Additional Product Features

Series Volume Number
50
Lc Classification Number
Hf5823.F9826 2010
Edition Description
Revised Edition
Edition Number
3
Reviews
«The drastically changing economy, demographics, and technology in the world have made it imperative to probe into the issues related to advertising and societies through a global lens. Katherine Toland Frith and Barbara Mueller's 'Advertising and Societies: Global Issues' is the only text of this kind with a distinct global focus on the market. A brainchild of two leading scholars on international advertising, this sorely needed volume is both informative and insightful. With abundant latest examples, data, and findings, this second edition - a complete update and a substantial rewrite of the earlier version - vividly documents how advertising reflects and shapes societies in the world today. A refreshing and truly valuable contribution to the body of knowledge, this book is a must-read for anyone - student, practitioner, and scholar alike - who desires a critical understanding of advertising.» (Hong Cheng, Associate Professor, E. W. Scripps School of Journalism, Ohio University), «The drastically changing economy, demographics, and technology in the world have made it imperative to probe into the issues related to advertising and societies through a global lens. Katherine Toland Frith and Barbara Mueller_s _Advertising and Societies: Global Issues_ is the only text of this kind with a distinct global focus on the market. A brainchild of two leading scholars on international advertising, this sorely needed volume is both informative and insightful. With abundant latest examples, data, and findings, this second edition _ a complete update and a substantial rewrite of the earlier version _ vividly documents how advertising reflects and shapes societies in the world today. A refreshing and truly valuable contribution to the body of knowledge, this book is a must-read for anyone _ student, practitioner, and scholar alike _ who desires a critical understanding of advertising.» (Hong Cheng, Associate Professor, E. W. Scripps School of Journalism, Ohio University)
Publication Name
Advertising and Societies : Global Issues, Second Edition
Copyright Date
2010
Lccn
2009-036548
Dewey Decimal
659.1/042
Intended Audience
Scholarly & Professional
Series
Digital Formations Ser.
Dewey Edition
22

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