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Brands, Geographical Origin, and the Global Economy by Higgins, David M.

by Higgins, David M. | HC | VeryGood
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Specificaties

Opmerkingen van verkoper
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Publication Year
2018
Weight
1 lbs
Product Group
Book
IsTextBook
No
Format
Hardcover
ISBN
9781107032675
Language
English
Illustrator
Yes
Author
David M. Higgins
Publisher
Cambridge University Press
Topic
Economic History, Intellectual Property / Trademark, Reference, Linguistics / Etymology, Law, Antiques & Collectibles, Business & Economics, Language Arts & Disciplines

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Product Information

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
1107032679
ISBN-13
9781107032675
eBay Product ID (ePID)
240462229

Product Key Features

Author
David M. Higgins
Language
English
Topic
Economic History, Intellectual Property / Trademark, Reference, Linguistics / Etymology, Law, Antiques & Collectibles, Business & Economics, Language Arts & Disciplines
Illustrator
Yes

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
6.2in
Item Weight
21.5 Oz

Additional Product Features

Book Title
Brands, Geographic Origin, and the Global Economy : A History from the Nineteenth Century to the Present
Lc Classification Number
K1562.H54 2018
Reviews
Advance praise: 'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Siz, Universidad Autnoma de Madrid, 'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Sáiz, Universidad Autónoma de Madrid, Advance praise: 'David M. Higgins offers a thoroughly researched and illuminating account of the evolution of industries where geographical protection of origin has been central to their development. Covering a long period, from medieval times until the present day, and also different countries and regions, Brands, Geographic Origin and Global Economy delivers unique insights into decision taking and branding strategies carried out by firms, industry associations, and government bodies, among other institutions, to deal with legitimate and illegitimate global competition.' Teresa da Silva Lopes, University of York
Table of Content
1. Geographic origin in the global economy; 2. Firms, indications of geographic origin in the first global economy; 3. Country of origin and agricultural trade during the nineteenth century; 4. Cooperation, country of origin, and agricultural trade during the interwar period; 5. 'Unfair competition' and the British Merchandise Marks Act, 1926; 6. From Paris to London: the international legal framework for the protection of IGOs, c.1880-1945; 7. The evolving international framework for the protection of IGOs after 1945; 8. EU Policy on geographical indications: ambitious, but misguided?; 9. 'Made in' and 'Country of Origin' in the post-1945 period; 10. Reflections on the history of IGOs.
Copyright Date
2018
Format
Hardcover
Lccn
2017-045877
Dewey Decimal
346.0488
Intended Audience
Scholarly & Professional
Publication Year
2018
Series
Cambridge Studies in the Emergence of Global Enterprise Ser.
Dewey Edition
23
Number of Pages
344 Pages

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