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Citizen Coke: The Making of Coca-Cola Capitalism. Elmore 9780393353341 New**

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eBay-objectnummer:126433694925
Laatst bijgewerkt op 08 mei 2024 07:51:08 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
PublishedOn
2017-01-12
Title
Citizen Coke: The Making of Coca-Cola Capitalism
ISBN
9780393353341
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Citizen Coke: the Making of Coca-Cola Capitalism
Item Height
208mm
Author
Bartow J. Elmore
Publisher
WW Norton & Co
Item Width
142mm
Subject
Economics, Business
Item Weight
345g
Number of Pages
432 Pages

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Product Information

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke's success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and boss Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. But as Elmore shows, Coke was usually getting the sweet end of the deal. It continues to do so. Alongside Coke's recent public investments in water purification infrastructure, especially in Africa, it has also built-less publicly-a rash of bottling plants in dangerously arid regions. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth. The costs shed by Coke have fallen on the public at large. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. Its copious servings of high-fructose corn syrup have threatened public health. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them.

Product Identifiers

Publisher
WW Norton & Co
ISBN-13
9780393353341
eBay Product ID (ePID)
231334538

Product Key Features

Author
Bartow J. Elmore
Publication Name
Citizen Coke: the Making of Coca-Cola Capitalism
Format
Paperback
Language
English
Subject
Economics, Business
Publication Year
2017
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
208mm
Item Width
142mm
Item Weight
345g

Additional Product Features

Title_Author
Bartow J. Elmore
Country/Region of Manufacture
United States

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Btw-nummer:
  • GB 724498118
Handelsregistratienummer:
  • 03800600
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
KVK-nummer:
  • 03800600
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