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Making a Marque: Rolls-Royce Motor Car Promotion 1904–40 by P. Moss & R. Roberts
US $115,00
OngeveerEUR 103,33
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Bevindt zich in: South Lyon, Michigan, Verenigde Staten
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eBay-objectnummer:115807134737
Specificaties
- Objectstaat
- ISBN
- 9781854433107
- Subject Area
- Transportation
- Publication Name
- Making a Marque : Rolls-Royce Motor Car Promotion 19041940
- Publisher
- Dalton Watson FINE Books
- Item Length
- 1.2 in
- Subject
- Automotive / History, Automotive / Pictorial
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.1 in
- Item Weight
- 84.9 Oz
- Item Width
- 0.9 in
- Number of Pages
- 464 Pages
Over dit product
Product Identifiers
Publisher
Dalton Watson FINE Books
ISBN-10
1854433105
ISBN-13
9781854433107
eBay Product ID (ePID)
2321435536
Product Key Features
Number of Pages
464 Pages
Publication Name
Making a Marque : Rolls-Royce Motor Car Promotion 19041940
Language
English
Publication Year
2021
Subject
Automotive / History, Automotive / Pictorial
Type
Textbook
Subject Area
Transportation
Format
Hardcover
Dimensions
Item Height
0.1 in
Item Weight
84.9 Oz
Item Length
1.2 in
Item Width
0.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
Table Of Content
Acknowledgements Introduction Chapter One - Prologue: 1902-1904 Chapter Two - Early days: 1905-1906 Chapter Three - The 40-50 h.p. from 1906 to World War I Chapter Four - World War I and After - the 40-50 h.p. Remains Alone Chapter Five - 20 h.p.: 1922-1929 Chapter Six - The New Phantom: 1925-1929 Chapter Seven - The Phantom II: 1929-1935 Chapter Eight - Rolls-Royce in America: 1919-1934 Chapter Nine - 20-25 h.p.: 1929-1936 Chapter Ten - Phantom III: 1935-1939 Chapter Eleven - 25/30 h.p. and Wraith: 1936-1939 Chapter Twelve - The Clouds of War Appendix One - Principal Publications in Which Rolls-Royce Advertised Appendix Two - Letters from Rolls-Royce to the Readers of The Times newspaper Appendix Three - Contract Spaces for 1931 Appendix Four - The Announcement of Rolls-Royce of America Appendix Five - The Significance of Rolls-Royce in America Index
Synopsis
This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.
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Beautiful new book, as advertised. It was very well packed and arrived quickly. A great transaction!
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Smooth transaction, fast delivery, recommended seller. Thanks!
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Excellent seller, miniature books as described, shipped on time. Very happy with purchase, thanks!
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