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Digital You: Real Personal Branding in the Virtual Age by William Arruda: Used
US $9,94
OngeveerEUR 8,59
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- Nu kopenDigital You: Real Personal Branding in the Virtual Age by William Arruda: Used
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Bevindt zich in: Sparks, Nevada, Verenigde Staten
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Geschatte levering tussen za, 9 aug en do, 14 aug tot 94104
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eBay-objectnummer:403978147906
Specificaties
- Objectstaat
- Publication Date
- 2019-10-01
- Pages
- 232
- ISBN
- 9781949036756
Over dit product
Product Identifiers
Publisher
American Society for Training & Development
ISBN-10
1949036758
ISBN-13
9781949036756
eBay Product ID (ePID)
14038649182
Product Key Features
Book Title
Digital You : Real Personal Branding in the Virtual Age
Number of Pages
232 Pages
Language
English
Publication Year
2019
Topic
Human Resources & Personnel Management, Project Management, General, Organizational Development
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11.3 Oz
Item Length
6 in
Item Width
9 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-945723
Dewey Edition
23
Dewey Decimal
650.14
Table Of Content
IntroductionPart I: Define Your Unique Promise of ValueChapter 1: Uncover Your Brand: Who Are You?Chapter 2: Understand Perceptions: What Do People Think About You?Chapter 3: Deliver Your Brand Daily: What's Your Story?Part II: Make a Great First ImpressionChapter 4: Understand the Digital First PhenomenonChapter 5: Translate the Real You for a Digital AudienceChapter 6: Expand Your Digital BrandPart III: Master Multimedia to Stand OutChapter 7: Build Your Personal Brand Identity SystemChapter 8: The Power of Pictures---Still and MovingChapter 9: Use Video to Engage and ConnectPart IV: Expand Your Network and Thought LeadershipChapter 10: Assess Your Current On- and Offline NetworksChapter 11: Update, Curate, CreateChapter 12: Identify Your Signature Topics, Connections, and MediaAfterword
Synopsis
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous., What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction., What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value-making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction., What's your story?The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.
LC Classification Number
HF5386.A764 2019
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