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The Advertising Concept Book - Paperback By Barry, Pete - VERY GOOD
US $9,99
OngeveerEUR 8,60
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Verzendkosten:
US $5,22 (ongeveer EUR 4,49) USPS Media MailTM.
Bevindt zich in: Wexford, Pennsylvania, Verenigde Staten
Levering:
Geschatte levering tussen vr, 15 aug en di, 19 aug tot 94104
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eBay-objectnummer:396597376942
Specificaties
- Objectstaat
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780500287385
Over dit product
Product Identifiers
Publisher
Thames & Hudson
ISBN-10
0500287384
ISBN-13
9780500287385
eBay Product ID (ePID)
63877907
Product Key Features
Book Title
Advertising Concept Book
Number of Pages
256 Pages
Language
English
Publication Year
2008
Topic
Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
34.5 Oz
Item Length
9.5 in
Item Width
7.9 in
Additional Product Features
Intended Audience
Trade
Reviews
"A solid, fun, informative read." "Invaluable advice." "Sound advice for advertising creatives." "The book supports our school's philosophy: have a great concept before you run to the computer."
Dewey Edition
22
TitleLeading
The
Dewey Decimal
659.1
Synopsis
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign., Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign., An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
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Kayoule Rare Books
100% positieve feedback•3,2K objecten verkocht
Ingeschreven als zakelijke verkoper
Feedback verkoper (1.160)
- 9***b (873)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopA very fair price on a 75-year-old edition of an overlooked classic 19th century novel, nice dust jacket, careful packaging: five-star seller
- f***e (58)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopExtremely fast shipping, and thoughtful packaging. Got a free bookmark and sticker. The book was as described. Would def buy from seller again!
- n***0 (272)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopGreat ebayer. Thanknyoum