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Marketing Management And Strategy, Paperback by Doyle, Peter; Stern, Philip, ...
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Specificaties
- Objectstaat
- Book Title
- Marketing Management And Strategy
- ISBN
- 9780273693987
Over dit product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273693980
ISBN-13
9780273693987
eBay Product ID (ePID)
48648432
Product Key Features
Number of Pages
464 Pages
Publication Name
Marketing Management and Strategy
Language
English
Subject
Marketing / General, Strategic Planning
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
37.5 Oz
Item Length
10.2 in
Item Width
7.7 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2005-052643
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
650.1
Table Of Content
Brief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
Edition Description
Revised edition
Synopsis
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses., Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
LC Classification Number
HF5415.D753 2006
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Great Book Prices Store
96,7% positieve feedback•1,4M objecten verkocht
Ingeschreven als zakelijke verkoper
Feedback verkoper (386.347)
- 2***1 (759)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopEasy
- d***w (6276)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopThank you / very used looking AGED book .
- v***0 (396)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopFast shipping, well packed. I recommend seller! Great book.