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Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Ma
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Bevindt zich in: Fairfield, Ohio, Verenigde Staten
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eBay-objectnummer:388674809830
Specificaties
- Objectstaat
- ISBN-13
- 9781733794879
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781733794879
Over dit product
Product Identifiers
Publisher
Baltika Press
ISBN-10
1733794875
ISBN-13
9781733794879
eBay Product ID (ePID)
20038782110
Product Key Features
Book Title
Becoming a Digital Marketer : Gaining the Hard and Soft Skills for a Tech-Driven Marketing Career
Topic
Internet / General, General
Publication Year
2019
Language
English
Genre
Computers, Technology & Engineering
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
Synopsis
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: organic search (SEO) paid advertising (PPC) social media marketing reporting & analytics branding & copywriting email marketing In Part 2, you'll read about the soft skills essential to business, like: writing emails invoicing & sales getting an entry level position working as a marketing freelancer starting your marketing agency how to work remotely Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The Authors Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine , the New York Times , Arkansas Business , the Washington Post , and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
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