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Focus Groups: A Practical Guide for Applied Research by Krueger, Richard A.
by Krueger, Richard A. | PB | Good
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Bevindt zich in: Aurora, Illinois, Verenigde Staten
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eBay-objectnummer:376185931472
Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- Binding
- Paperback
- Book Title
- Focus Groups
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780803931879
Over dit product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0803931875
ISBN-13
9780803931879
eBay Product ID (ePID)
1297496
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Focus Groups : a Practical Guide for Applied Research
Subject
Research
Publication Year
1988
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback
Dimensions
Item Weight
10 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
87-033413
Dewey Edition
23
Dewey Decimal
361.6/1068
Table Of Content
Foreword - Michael Quinn PattonPART ONE: GROUPS AND FOCUS GROUPSGroupsFocus GroupsPART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPSConceptualizing the Focus GroupAsking Questions in a Focus GroupModerating SkillsParticipants in a Focus GroupAnalyzing Focus Group ResultsReporting Focus Group ResultsPART THREE: ISSUES AND CONCERNSUSING NONRESEARCHERS IN FOCUS GROUPSFocus Groups Special SituationsContracting for Focus Groups A Consumers GuidePostscript The Future of Focus Groups
Synopsis
Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations.An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating and analysing focus group interviews; he includes examples of focus group questions, letters of invitation, screening questionnaires and analysis tips as well as actual focus group reports.
LC Classification Number
H62.K754 1988
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