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Tipping Point : How Little Things Can Make a Big Difference by Malcolm Gladwell
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Bevindt zich in: Charlotte, North Carolina, Verenigde Staten
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eBay-objectnummer:365534577392
Specificaties
- Objectstaat
- ISBN
- 9780316346627
Over dit product
Product Identifiers
Publisher
Little Brown & Company
ISBN-10
0316346624
ISBN-13
9780316346627
eBay Product ID (ePID)
1851753
Product Key Features
Book Title
Tipping Point : How Little Things Can Make a Big Difference
Number of Pages
304 Pages
Language
English
Topic
General, Social Psychology, Statistics, Marketing / Research
Publication Year
2002
Features
Reprint
Genre
Philosophy, Social Science, Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
10.8 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
99-047576
TitleLeading
The
Dewey Edition
22
Reviews
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."-- San Francisco Chronicle, "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."-- Michael Lewis, "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."-- Aaron Gell , Time Out
Dewey Decimal
302
Edition Description
Reprint
Synopsis
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas., Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis
LC Classification Number
HM1033.G53 2000
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