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MARKETING TOURISM DESTINATIONS: A STRATEGIC PLANNING By Ernie Heath & Geoffrey
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Specificaties
- Objectstaat
- Vrijwel nieuw
- Opmerkingen van verkoper
- ISBN-10
- 0471540676
- Book Title
- Marketing Tourism Destinations: A Strategic Planning Approach
- ISBN
- 9780471540670
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471540676
ISBN-13
9780471540670
eBay Product ID (ePID)
999862
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Marketing Tourism Destinations : a Strategic Planning Approach
Publication Year
1992
Subject
Industries / Hospitality, Travel & Tourism
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16.4 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
91-033980
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
338.4791
Table Of Content
Framework for Tourism Planning and Marketing. Environment and Resource Analysis. Regional Goal and Strategy Formulation. Target Marketing and Regional Positioning Strategy. Regional Marketing Mix Strategy. Regional Organization and Management Supporting Systems. Summary and Conclusions. References. Index.
Synopsis
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege., Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems., The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning., The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: * Regional goal and strategy formulation * The strategic marketing planning framework * Environment and resource analysis * Target marketing and regional positioning strategy * Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
LC Classification Number
G155.A1H4 1992
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Populaire rubrieken in deze winkel
Feedback verkoper (296.682)
- e***f (44)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopBook was in Excellent condition and shipped promptly
- t***o (143)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopThank you for another great transaction
- y***l (52)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopExcellent service, fast shipping, and book is exactly as described. Thank you!