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GOING VISUAL: USING IMAGES TO ENHANCE PRODUCTIVITY, By Alexis Gerard & Mint
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Bevindt zich in: Charlotte, North Carolina, Verenigde Staten
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Geschatte levering tussen wo, 13 aug en di, 19 aug tot 94104
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eBay-objectnummer:295876787013
Specificaties
- Objectstaat
- ISBN-10
- 0471710253
- Publication Name
- Wiley
- Type
- Hardcover
- ISBN
- 9780471710257
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471710253
ISBN-13
9780471710257
eBay Product ID (ePID)
43556272
Product Key Features
Book Title
Going Visual : Using Images to Enhance Productivity, Decision-Making and Profits
Number of Pages
264 Pages
Language
English
Topic
Business Communication / General, General
Publication Year
2005
Illustrator
Yes
Genre
Art, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
17.2 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-028847
Dewey Edition
22
Dewey Decimal
658.4/5
Table Of Content
Introduction.Chapter 1. Visual Communication - A Short History.Chapter 2. The Five Action Steps and Four Essential Requirements of a Going Visual Strategy.Chapter 3. Putting GOING VISUAL into Practice.Chapter 4. Solopreneurs: How a Small-Office or Home-Office (SOHO) Business Grows by Going Visual.Chapter 5. Imaging Every Day and Everywhere: How a Midsized Business Wins by Going From Text to Image.Chapter 6. Smart Images: Making Images Work Systemically Over Time, Throughout a Larger Company.Chapter 7. Being There By Going Visual.Chapter 8. Going Further Visual, Five Future Steps.Afterword: New Challenges Ahead.
Synopsis
How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line. Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes., PRAISE FOR GOING VISUAL "Practical and thought-provoking, Going Visual will help any company move their business communications from good to great." -Dr. Rudy Burger, founding CEO, MIT Media Lab Europe "Our book, America 24/7, shows how new mainstream technology has dramatically democratized image making. Going Visual demonstrates compellingly how businesses can harness that same power of visual communication, through a set of broadly applicable 2best practices2 that any executive or entrepreneur can use." -Rick Smolan, coauthor of America 24/7 "At last, the technologies for digital image capture, storage, processing, and transmission converge with the long-standing needs of man to more effectively communicate visually. Gerard and Goldstein outline a practical process based on real-world examples for taking advantage of these new tools. Going Visual is a must-read for all of us interested in improving corporate effectiveness through use of imaging." -George M.C. Fisher, retired chairman and CEO, Eastman Kodak Before you read on, take a look around you. Now think about how long it would take to accurately describe to a colleague what you2ve just seen by (A) writing it down or typing it, or (B) taking a picture. You2ve now experienced just one way that using images can improve business productivity. Going Visual demonstrates how corporations and entrepreneurs can harness the power of digital images and video to sharpen an organization2s competitive edge and improve its bottom line. Through innovative research, proven strategies, and real-world business cases, Going Visual will show you how pictures are truly worth a thousand words when used as a powerful communication tool that can significantly improve your business.
LC Classification Number
HF5718.G45 2005
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