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HOW WE DECIDE by Jonah Lehrer FREE SHIPPING hardcover book psychology
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Bevindt zich in: Novi, Michigan, Verenigde Staten
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eBay-objectnummer:275519908650
Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- “wonderful book - guaranteed complete and readable.”
- Subject
- Psychology
- ISBN
- 9780618620111
Over dit product
Product Identifiers
Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0618620117
ISBN-13
9780618620111
eBay Product ID (ePID)
66941734
Product Key Features
Book Title
How We Decide
Number of Pages
256 Pages
Language
English
Publication Year
2009
Topic
Decision-Making & Problem Solving, General, Cognitive Psychology & Cognition
Genre
Science, Education, Psychology
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
14.5 Oz
Item Length
8.2 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-036769
Dewey Edition
22
eBook Format
GlassBook
Reviews
Lehrer offers real substance by going short on agenda and overreaching simplifications and being long on scholarship; his book presents an excellent synthesis of how many leading mind scientists view decison making., Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision-making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions., "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better ‘deciders.' Luckily, this one's a no-brainer: Read this book."--Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us) "Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."--Antonio Damasio, author of Descartes' Error and Looking for Spinoza "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."--Dan Ariely, author of Predictably Irrational "Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."--Chris Anderson, editor in chief of Wired and author of The Long Tail "As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." --Publisher's Weekly, starred review, "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book."-Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us) "Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."-Antonio Damasio, author of Descartes' Error and Looking for Spinoza "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."-Dan Ariely, author of Predictably Irrational "Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."-Chris Anderson, editor in chief of Wired and author of The Long Tail "As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." -Publisher's Weekly, starred review, "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book."--Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us) "Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."--Antonio Damasio, author of Descartes' Error and Looking for Spinoza "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."--Dan Ariely, author of Predictably Irrational "Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."--Chris Anderson, editor in chief of Wired and author of The Long Tail "As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." -- Publisher's Weekly , starred review, Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser., "Should we go with instinct or analysis? The answer, Lehrer explains in this smart and delightfully readable book, is that it depends on the situation...Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."., "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book."-Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us) "Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."-Antonio Damasio, author of Descartes' Error and Looking for Spinoza "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."-Dan Ariely, author of Predictably Irrational "Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."-Chris Anderson, editor in chief of Wired and author of The Long Tail "As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." - Publisher's Weekly , starred review
Dewey Decimal
153.8/3
Synopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?, The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
LC Classification Number
BF448.L45 2009
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- i***t (340)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopBook in good condition and received in good time.
- r***a (10)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoop迅速な対応、丁寧な梱包でした。
- a***m (76)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopFast shipping. Great packaging. As described. Good price. Great seller!