Afbeelding 1 van 1
Galerij
Afbeelding 1 van 1
Hebt u iets om te verkopen?
MEDIA AUDIENCE RESEARCH: A GUIDE FOR PROFESSIONALS By Graham Mytton & Peter Diem
~ BRAND NEW!! Quick & Free Delivery in 2-14 days ~
US $67,49
OngeveerEUR 58,33
Objectstaat:
Nieuw
Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of beschadigd zijn. Bekijk de aanbieding van de verkoper voor de volledige details.
- Nu kopenMEDIA AUDIENCE RESEARCH: A GUIDE FOR PROFESSIONALS By Graham Mytton & Peter Diem
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Verzendkosten:
Gratis Economy Shipping.
Bevindt zich in: US, Verenigde Staten
Levering:
Geschatte levering tussen vr, 8 aug en do, 14 aug tot 94104
Retourbeleid:
30 dagen om te retourneren. Verkoper betaalt voor retourzending.
Betalingen:
Winkel met vertrouwen
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:226851442008
Specificaties
- Objectstaat
- ISBN-10
- 9351506436
- Book Title
- Media Audience Research: A Guide for Professionals
- ISBN
- 9789351506430
Over dit product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
9351506436
ISBN-13
9789351506430
eBay Product ID (ePID)
219613437
Product Key Features
Number of Pages
300 Pages
Language
English
Publication Name
Media Audience Research : a Guide for Professionals
Publication Year
2016
Subject
Communication Studies, Media Studies
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
16.8 Oz
Item Length
9.5 in
Item Width
7.2 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2015-039344
Dewey Edition
23
Reviews
The book by Mytton, Diem and van Dam is a description of the contemporary methods of audience research available to media research scholars and practitioners. The book covers both quantitative (survey design) and qualitative (focus group) methods of media research...the book provides a valuable reference for practitioners and research scholars in this field.
Dewey Decimal
302.2/072
Table Of Content
PrefaceIntroductionHistory of Media ResearchQuantitative Research: Audience Measurement--General Theory and The BasicsAudience and Media Measurement Research Methods in use TodayQuantitative Online ResearchInternet Audience Measurement: Passive Methods and TechnologiesQualitative ResearchAudience Opinion and ReactionDesk ResearchData AnalysisAdapting Media Research to Different CulturesAppendixGlossaryBibliographyIndex
Synopsis
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.
LC Classification Number
P91.3
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Over deze verkoper
ZUBER
97,9% positieve feedback•964K objecten verkocht
Ingeschreven als zakelijke verkoper
Populaire rubrieken in deze winkel
Feedback verkoper (295.820)
- r***f (1543)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopExactly as described. Fast shipping. Careful packaging. Thoroughly recommend.
- o***o (129)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopItem arrived quickly! The quality is very good, excellent condition & it is as described- appearance & value great!
- z***l (629)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopThanks!
Populaire rubrieken in deze winkel
Feedback verkoper (295.820)
- r***f (1543)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopExactly as described. Fast shipping. Careful packaging. Thoroughly recommend.
- o***o (129)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopItem arrived quickly! The quality is very good, excellent condition & it is as described- appearance & value great!
- z***l (629)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopThanks!