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Global Business Today 11th Global Edition
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eBay-objectnummer:184799339948
Specificaties
- Objectstaat
- Actual ISBN
- 9781260565812
- Version
- Global Edition
- Book Format
- Softcover
- ISBN
- 9781260780611
Over dit product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260780619
ISBN-13
9781260780611
eBay Product ID (ePID)
18038465267
Product Key Features
Number of Pages
560 Pages
Publication Name
Loose-Leaf Global Business Today
Language
English
Publication Year
2019
Subject
International / General
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
35.3 Oz
Item Length
10.9 in
Item Width
8.3 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
Grade From
College Freshman
Grade To
College Graduate Student
Table Of Content
Part 1 Introduction and Overview Chapter 1 Globalization 2 Part 2 National Differences Chapter 2 National Differences in Political, Economic, and Legal Systems 36 Chapter 3 National Differences in Economic Development 58 Chapter 4 Differences in Culture 86 Chapter 5 Ethics, Corporate Social Responsibility, and Sustainability 122 Part 3 The Global Trade and Investment Environment Chapter 6 International Trade Theory 152 Chapter 7 Government Policy and International Trade 186 Chapter 8 Foreign Direct Investment 214 Chapter 9 Regional Economic Integration 240 Part 4 The Global Monetary System Chapter 10 The Foreign Exchange Market 270 Chapter 11 The International Monetary System 296 Part 5 The Strategy and Structure of International Business Chapter 12 The Strategy of International Business 322 Chapter 13 Entering Foreign Markets 356 Part 6 International Business Functions Chapter 14 Exporting, Importing, and Countertrade 380 Chapter 15 Global Production and Supply Chain Management 404 Chapter 16 Global Marketing and R&D 434 Chapter 17 Global Human Resource Management 470
Synopsis
The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up-to-date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate value-added global EDGETM features in every chapter. 6.Connect every chapter to a focus on managerial implications. As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter., The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following: 1.Incorporate new insights from scholarly research.2.Make sure the content covers all appropriate issues.3.Make sure the text is up-to-date with current events, statistics, and examples.4.Add new and insightful opening and closing cases in most chapters.5.Incorporate value-added global EDGETM features in every chapter.6.Connect every chapter to a focus on managerial implications.As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.
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